Financial trouble brews at ‘Savor + Sip Coffeehouse’ | Small Business Revolution: S4E7

– Hey, I’m Amanda Brinkman,
and I’m the Chief Brand Officer at Deluxe and the host of the
show you’re about to watch. So Deluxe started doing this series because we love small businesses. It’s not just that they create jobs. We believe they have the power to bring people together. And we wanted to use what we do at Deluxe to help them succeed. Our hope has always
been that entrepreneurs can watch a show and learn
something that helps you. But the episodes are
only half an hour long, and we can’t always show you
every step of the process, so if you want to learn a little more, come check us out at Your town doesn’t have to win a half-million dollar makeover for the Deluxe team to
work with your business. What we do on the show is
what we do all the time for five and a half
million small businesses across the country. We just don’t always bring cameras. So remember to shop
local and enjoy the show. – All right, so this is a big morning. – Oh my gosh, we’re about to go in and surprise Amelia and Josie. They own Savor + Sip, an
incredible coffee shop and creperie here in Searcy. – And I think they’re
getting married soon, right? – They are, and we’re about
to go in and surprise them and we hope that this is potentially the second biggest moment of their year. – Let’s hope so. (hushed talking) – Congratulations!
– Ah! – Welcome to the Revolution!
(clapping and cheering) – Congrats!
– Thank you so much! – [Ty] Clearly crepes is their thing. – [Amanda] Can we try our hand
at actually making a crepe? – [Amelia] Yeah, sure! (giggles) (sizzles) – [Amelia] Plop it on
there, grab your spinner, and then as soon as you can,
just start spinning it around. – Oh no!
– That is, that is a… – That’s pretty decent
for a first one, actually. – Is it?
– Yeah! – He’s like, but is it really? – That’s decent?
– But is it? – That looks pretty good. – Oh perfect.
– That was beautiful. – Guys, you’re welcome,
table three, that’s on us. – Crepes are up! – [Amelia] All right, your turn. – All right, so.
– Oh. – [Ty] That’s just a real horrible job. (laughing) I’m making an amoeba. Okay, that’s it, I give up on this one. This is all just a load of crap. (girls laughing) – [Narrator] Small
towns across the country are fighting for their survival with the odds stacked against them. But what happens if we join that fight, if we dedicate a little money, a lot of experience, and
thousands of hours of work into one small town,
focusing on the businesses at the heart of their Main Street? What started as an idea
became a national movement with over 30,000 towns nominated
for the $500,000 makeover and more than 1 million
votes cast for the winner. – [Ty] Hello, Searcy!
(audience cheers) – [Narrator] In its fourth season, the Small Business
Revolution is headed south to Searcy, Arkansas and a
new town in a new region will present a fresh set
of challenges to tackle, both for the small businesses and for the community as a whole. So Amanda Brinkman and her
team of marketing experts at Deluxe are going to
work, and they’re not alone. Renovation expert and
co-host Ty Pennington will be working with
the team to rehabilitate the town’s buildings while
a whole cast of experts help rehabilitate it’s businesses. Every episode, we’ll be working with a new small business to see
if we can change the odds, if, together, we can start a revolution. – I’ve always wanted to
be small business owner, like my parents have always
been small business owners. I love coffee, I love cooking for people and making them feel taken
care of and well fed. I brought it up to my
parents and they were like, actually, we just bought
a building downtown that could be really perfect for it. – I said, all right, I guess
we’re opening a business then! Going into it, I was like all right, you can be the owner and
I want to be the manager because I always wanted to
make a good, healthy place for people to work in, and I
think that was always my goal. – We tried really hard to make a really comfortable environment
and I think we’ve succeeded in being a place where people
feel like they can come in, sit down for like six hours. – I just don’t think that
there’s anything else in Searcy like Savor + Sip. It’s a great place to hang
out with your friends, it’s a good place to come and work, but I’ve also been here for
date night with my husband. All of those things are okay. – [Customer] Thank you!
– Yeah, you’re welcome. – It’s like a home away
from home for me here because I can come here after
work and just decompress and see people that know me,
and they always wanna know what’s going on in my life,
how my nephews are doing. – It’s really nice to have
that like friendly feeling with everybody that
comes in, be able to like call them by name and
know what their drink is. Like, oh yeah, that’s Mason, he gets a strawberry Nutella crepe, like I’ll start making that right now as he’s walking up to the counter. I think that connection
is like the biggest thing that we aim for. – So she’s from Canada,
Winnipeg, and I’m from here. We met at a Supernatural
convention in Minneapolis, like nerdy stuff. Our respective groups of
friends were standing in line next to each other–
– No. – No? Never mind, I’m wrong. – We were actually all
in the lobby of the hotel that we were all staying in. We just like kind of
casually like started talking and then became friends,
yadda yadda yadda, and now, we’re getting married on May 4th. When she came up with like
the whole idea of Savor + Sip and she said, hey, like
let’s start this in Searcy, in the south in Arkansas, I, to be honest, was completely terrified. I thought there would be people
harassing me on the street, especially for me being
like as open as I am. I was definitely very nervous. When we first opened, we’re
like, we have to be very aware that we are in like a very
conservative Christian town and we might be turning
away some people, you know, if they find out the owners are gay, they might not want to
come here and support us. But I do have to say, I have been really pleasantly surprised with Searcy. – People that we have
perceived would be standoffish or non-accepting or just not kind to us have been very, very kind,
but it’s not Portland. It’s not Austin. When we were talking about this, Small Business Revolution, we were like, we don’t ever like closet ourselves, but we’re not literally broadcasting it. We haven’t yet. – I don’t want to be out there, screaming from the rooftops, like, “Hey, guess what, we’re gay!” because we’re just normal business owners. At the same time, I
just don’t want to hide. I was gonna say during this week, we should have Garrett on (mumbles) – Oh yeah. We’re about to hit summer, which is our slowest time by quite a bit. We’re at a point now we’re gonna need to make some changes to stay in business. – There’s a lot that
goes on behind the scenes people don’t know about
that we’re struggling with. – I can’t even count on my
hands the number of people that have come in and said, “Wow, like we’re so happy
that you got picked, but like, what do you need help with?” And I’m immediately like, oh fridges, oh plumbing, oh marketing. It’s just kind of like a lot. – So, the past few months, we’ve been like what would really happen
if this (crosstalk). – Especially with me being Canadian, going through the whole
immigration process. – ‘Cause we moved down here to start it. We didn’t move down here just
to live in Searcy, Arkansas. We poured so many hours
of literal sweat and tears into this, for what? – To end up with a huge amount of debt. I think if the business
were to close tomorrow or next week or next month, I would be mostly just
distraught about our staff. Like, I love them to death,
they’re so important to me. And same with our customers,
because I’ve grown like so dependent on
seeing them every day. Like, oh man, I wonder
when Robert’s gonna come in and get his tea? It would be breaking that family apart. – Small businesses are often
so much more than they seem. Created with a greater purpose
than just turning a profit, holding more significance
to their community than simply filling a need. But these are the two
youngest business owners we’ve ever worked with,
and they’re the first to admit that they have a lot to learn. Who else would we bring
in to help mentor them through the process but four year Small Business Revolution
veteran Kim Bartmann, owner and operator of
nine acclaimed restaurants across Minneapolis. We have an entrance here and a sign, but a lot of people come
in through the back door. I don’t know if people
know that they’re here. – Is it a coffee shop? – Well I think it’s cool
that they have local art and supporting another small business, but it could maybe read more… Good morning, guys! – Hey, good morning!
– Good morning! – I have Kim Bartmann with me! – Hello!
– Hi, good to see you! – Nice to meet you.
– Hi, nice to meet you. – Good to see you, okay,
let’s show her around. – All right, the grand tour, here we are. – So this is our dining area. – We’ve got our coffee bar right here. So it’s a whole self-serve
coffee bar that we do, and then we’ve got all
our counter space up here. We make all of our
crepes right over there. – They make both sweet and savory crepes. – We’ve got our kitchen back here. – Here we are, where it really happens! Are you guys doing soups? – We do soup, we do
Soup of the Day usually. Weekdays, that is. – I’m gathering clues.
– Mhm! – So our only prepared food storage is right under where Josie’s leaning. – I want her to see the name on this bag ’cause they’re buying everything retail. – Oh Lordy, no.
– Yeah. The biggest reason is we
have residential fridges that we kind of bought
last minute when we opened. – Margins in the restaurant
business are tough already, let alone if you are paying retail pricing for the raw materials, and
that won’t be sustainable. – We go through at least
10 gallons of milk a day and as you can tell we really only have– – So mostly what you’re doing
at Wal-Mart is getting milk. – Yeah.
– Mhm. – What’s goin’ on with
the nitro taps over here? I could use a little
caffeine right about now. – Here you go. – Cheers.
– Cheers. All right, to Savor + Sip. – I think the space is
really cool, coffee, crepes. – What’s more to love? – (giggles) We’ve got it all. – So let me ask you this: are your offerings consistent? Like, if I come here
on a Saturday afternoon or at night or whatever it is, can I expect what I’m gonna get, or does it change a lot? – Our menu boards in the dining room are not really consistent. Our desserts, we kind
of have an assortment depending on the day. – Her dad does a lot of the baking, so it depends on the day,
but it’s just kind of what he’s feeling like making. – Your menu has to be one
of the most reliable pieces for two reasons: customer experience, so they know what to
expect when they come in, and then two, from a
financial perspective, then you can start modeling out where am I making the most money? – And three, when you’re
changing things all the time and doing it by a whim,
you’re wasting a lot of food. I guarantee you are.
– Yeah, definitely. – You mentioned your dad. It’s awesome when a family member is giving of their time to help you, but I would hate for that to be the reason that you can’t meet customer demand, because you don’t wanna ask
too much of a family member. What is his involvement in the business? – He does a lot of the financials. – All of the financials. – So do you guys get together
and look at the financials on any kinda regular basis? – Mmm mmm.
– No. – Help! – Yes, yes, we definitely feel that. – You can’t run your
business without doin’ that. And this comes from a person
who does not like finances, I do not like looking at numbers, etc. But I can tell you off the top of my head you know, what the monthly sales are, how much we’re spending on labor, what we’re spending on food. Those are the three big numbers
that you need to look at. – At this stage, you’re
operating a little bit more like you’re a manager,
and you own this place. Do you think you made money
last year or lost money? – I have no idea. – I think we may have broken even. – You lost $31,000.
– Yeah. – It makes me so scared
for you to be an owner in a business that you don’t have, not only the visibility into this, but the control over
where the money is going. – Like, I hate, I hate, I
hate being in this situation. But the thing is, I don’t
have a lot of experience, and so I think it is scary
for both of my parents to kind of like let go
of the reins of that. But I think I could be
really good (laughs) – We’re literally in a
Restaurant 101 situation here. – To not know that you
just lost $30,000… I think that reality is hard to hear, but there is a difference
between working at a coffee shop and owning a coffee shop. – And that’s what it’s all about. When you say working on the
business, not in the business. – [Josie] Definitely feeling overwhelmed. – Yeah, in the next couple weeks, we have to file immigration papers, we’re getting married in
exactly a month from today. – But at the same time, I’m really hopeful about how we’re gonna be
able to make progress. – Yeah, we’re really excited to see what they can teach us,
both Amanda and Kim. – [Amanda] Navigating the intersection of family and business is delicate work, but helping small businesses get a grasp on their financials isn’t new to us. It’s one of the many aspects
of Savor + Sip’s business we’re going to need to tackle, each requiring leg work and funding. So back at Deluxe
Headquarters in Minneapolis, we need to lay out a plan and budget to get this business on steady ground. – Let’s talk about Savor + Sip. The place actually looks pretty good. As far as the transformations go, I mean, we can do a little bit of cosmetic work, but it feels like we’re gonna
have some money left over. – Mhm, but then we also need to kind of grow the business, too. I think that’s where
marketing will really help. So I think we reserve
some of those dollars for helping them with even
just local advertising because they have a little bit
of a cash flow issue as well. – (laughs) They’re losing money! – They do seem to have a
little bit of a problem. – Yeah, so we’re gonna sit
down with Amelia and Josie and kind of go through the finances. – Yes, aboslutely, and
one of the big things I’m concerned about is their food cost. – We’ve gotta get them commercial
kitchen equipment, right? Like commercial fridges? – They need to stop
buying products at retail. – Yeah, it’s not only inefficient
’cause they’re spending so much time running to refill, but it’s killing their margins. So I feel like we have a
good to-do list for them. – Definitely
– I’m excited. – [Amanda] We’ve got a plan. And while Josie and
Amelia spend a few days taking care of some important
business back in Searcy, the team at Deluxe is getting to work. – How are Savor + Sip listed on Google? – They’re listed as a creperie. – So can we change that for them? – So we also talked to them
about branded merchandise. This is either for the employees to wear or to sell as a second
income stream as well. – [Amanda] Before we get too
far down the road on anything, we need Amelia and Josie. So we’re flying them out to Minneapolis to meet with the team at Deluxe. – We are at the airport,
about to head to Minneapolis for the week and could
not be more excited. – [Amanda] It’s going to be a busy week. A crash course on marketing,
operations, and finances, all guided by experts in every field. Restaurant 101. – When you walk through
the doors of Savor + Sip, you are transported to
some cool, trending city. I mean, who has a creperie
in a town of 23,000? So we need to get them
out in the community, meaning talk about those amazing crepes, get their name out there. – We’re starting in the Creative Web, where the marketing team
at Deluxe has their sights set on boosting revenue by
getting more people in the doors. Where we should really start is that Amelia and Josie have gotten married. (cheers and clapping) and we’re gonna start it with champagne, but it is 11 o’clock on a Tuesday at work, so congratulations. – [Both] Thank you so much – We’re really, really
excited for you guys. Okay, we feel like you
guys are doing a good job with marketing, so we’re
gonna work on things that drive traffic
specifically to Savor + Sip, and then traffic that is capitalizing on existing foot traffic
and people around. – Are there places in town where you wish you were showing up more,
not necessarily online, but offline? – Like Center on the Square, they do plays and stuff downtown. We’ve talked about doing
advertising with them, so that like people
know they can come after ’cause we’re open late. – What are the types of
things that you would want people to know about Savor + Sip? What stories do you want to tell? – And who do you want to tell them to? – From the start, we wanted to make sure it was like just a very
relaxing, good environment to kind of hang out for
long periods of time. – Emphasizing the comfort of being there, the fact that all the food is homemade, and because it’s homemade
it’s worth the wait. Thinking through how you
want to address the needs of people that are looking
for somewhere to hang out is how you start planning
your content strategy. – There’s like hundreds of
people just working on us. It’s really, really cool to see. It’s been really nice to
have people who actually know all of the details, and
they know what they’re doing, tell us, “Hey, it’s gonna be okay.” – This process is usually a
mixture of unconditional support and tough love. Small business isn’t very forgiving, so avoiding hard truths
ultimately just amounts to feeling more pain later,
and as far as we know, Josie and Amelia are still in
the dark about their finances. So we’re sitting down
with Damon Fieldgate, one of Deluxe’s financial experts, to talk about the numbers. – The first observation I
have is that your margins on your food are nowhere near enough. They should be around the 70 to 75% mark in order for you to actually make a profit out of selling that food. Because when you take your
operating expenses into account, you’re actually making
a loss on that food. And you’re doing a really nice volume, and your sales are growing,
which is terrific as well. I’m worried that your
volume will continue to grow and it won’t drive the bottom line because you have your
cost structures wrong. In order for you to be
effective business owners, you need the visibility into
how the business is operating. Without the visibility
into what’s happening in the business from a
financial standpoint, you cannot make the
decisions in your business that you need to make to change it. – You’re not the only business out there that probably feels
trapped by their gratitude for who has either helped
them start the business or has helped them have
the capital for it, and then you feel beholden
to that person’s influence or control or decisions
within the business, but your faces and names
are on this business, and if it keeps going this way, we’re not being dramatic, you will be out of business. You should’ve been out
of business last year. Let’s talk about how
we’ve kind of gotten here. I think we need to be really honest. So right now your dad is
running the books, right? Why do you think your dad won’t let you actually run the business? – He said, “Well you haven’t
proved yourself yet.” – One of the accesses to
like control is knowledge. I feel like it would be a great
investment of time for you to take some kind of
basic accounting classes and just kind of have an understanding of where the numbers are at. – I think that course
would help a lot, yeah. – You’re smart, savvy people. Your coffee is great, the
environment is fantastic, like you can do this. But the only way you can do it
is if you know these numbers. That kind of message
is so hard to deliver. But we wouldn’t be doing it if we thought Amelia and Josie couldn’t handle it. We believe in what they’ve built together. So back in Searcy, Ty and the Deluxe team are looking for creative
ways to build it even better. With the interior
already looking so sharp, we get to focus on the small things, details that business owners stop noticing because they see them
every day, but in the end, can add up to a big difference
in customer experience. – Honestly, like, they’ve already got a pretty good look inside, but I think there’s
definitely some upgrades that could happen. They could have a little
bit of a warmer feel if they just change out these bulbs and like I think being
able to display even more would be even better. – Yeah, I mean, they’ve
got a great countertop, but then just little things,
the grab and go type of things, they need some more display for that. – What I love about Savor +
Sip is their visual appeal is already on point. You walk into a space and you realize you don’t have to redo everything. What they need help with
is some functionality to make sure they can keep
growing their business. – One thing Deluxe can really do is get them a commercial
grade walk-in freezer/fridge. It’ll save them so much
time during the day. And then we have to make
their signage a lot more clear about what you’re coming into. – We are so invested in Amelia and Josie and what they’re trying to build and we want people to continue
to love them for who they are and so we will do everything in our power to continue the Savor + Sip legacy that just started a year ago. – [Amanda] While Savor and
Sip is under construction, Josie and Amelia are making one last stop in the Twin Cities, heading to Tiny Diner to absorb some restaurant knowledge from one of the best in the business. – Hi!
– Hello! – Welcome to Tiny Diner! Wanna see the bar?
– Yes, definitely. – This is our tiny dining room. – It’s cute, I love it. – Let me show you our tiny kitchen. As you might imagine, we
don’t do a lot of baking here. We do mostly breakfast, lunch, and dinner. First, of course, you want to design for what people want, but you also need to design your menu for efficiency. There are very few menu items that have a single-use ingredient in them. You’ll see that there’s a lot
of cross-utilization of items. – Do you serve all of this
all day then during the week? – Yep, all of these
things, seven days a week. – I could’ve sat there for
like another hour and a half and just kept asking more questions. – All day long, yeah.
– It was very helpful. She had a lot of good insight. – Yeah, definitely,
like seeing all the ways that everything is different but the ways that everything is also similar. It was really eye opening
for us, I think, yeah. – Watching Amelia and Josie
go through this process, I’ve only grown more
confident in their ability to turn this business around. They’re good partners, they
compliment each other well, and through all the highs and lows and hard conversations they’ve experienced over the last few months,
they’ve always managed to stay on the same team. It’s fun to watch. It’s also really good for the business. So, as the team at Deluxe wraps up their last few weeks of work, and Josie and Amelia try
to expand their knowledge of how the business functions,
I’m feeling optimistic and I can’t wait to get back to Searcy for our final visit to Savor + Sip. Well the new sign looks great. – It looks awesome.
– You know that they’re here. – Savor + Sip, there it is. – Window clings.
– That’s exciting. – Hey!
– Hey guys! – How’s it going?
– How are you? – Good to see you again.
– Good! How do you like the lights? – I love ’em!
– What a difference! – New light bulbs
– Yes! They’re so much cozier
than the other ones were. – It does add a warmth to it. It is interesting what just a simple light bulb change can do. – Yeah, and I love the
enlarged sign on the glass It like really jumps out at you. – It stands out a lot, yeah. – Check out our menus.
– Oh, look at that. – An updated, accurate menu board! – Yeah, so it’s been a
lot easier, honestly, just like talking to customers about how they’re
ordering coffee and stuff. It’s been great. – And we love this bakery case. – Yeah, it’s so cool. – But the one big thing… Can we see that new walk-in cooler? – Now that’s big! Yeah, this is very big. – I love it, this just arrived last night, just in time.
– It’s brand new. – Yeah, it’s very big. – This’ll make such a
big difference, though, in terms of the quantities
you’re able to order. – We stood in here last night going, “Wow, look how many jugs
of milk we could fit.” – We were like, “One,
two, three, four, five” counting all of them.
(laughs) – It’s gonna be amazing. – All right, so, let’s
talk about marketing. So, first of all, we wanna
make it as easy as possible for people to get their butts in these, what do you always say, butts in seats? – Butts in seats.
– Butts in seats. (laughing) – You guys have really done
a great job with your site, so we just want to lend our expertise to make it even that much better. So first of all, kudos for
cleaning you Google listing, but when you search for coffee
shops in Searcy, Arkansas, right now you’re 15th on the list, and the reason for that is because your description
wasn’t “coffee shop.” So we fixed that for you right away. Just listing Savor + Sip as a coffee shop shot their Google ranking up seven places, and we were also able to address some of the website details that are easy for small business owners to miss and important for a customer’s experience. Right now your address isn’t clickable, so someone would have to try
and highlight the address, pull it out, and put it into a map app. – It does look so much better, yeah. – That was really nice to
have like an expert go in and be like, “Hey, we like
changed how your Google listing is gonna show up because it
pulls these different words from your first page,”
and I was like, what? I’m a millennial and I don’t
know what you’re talking about. (laughs) I should know, but I don’t. – At least we had a website!
– Yeah (laughs). – So you guys have done a really good job of collecting email addresses. So we designed an email for you – It’s so cute. – Like doesn’t this just look
like a whole different level of a brand? Social media, email, marketing, these can be really important ways to continue to grow your business. One of the best ways to kind
of go about that plan of attack is to actually sit down
and put together a calendar and we have done that
for you through 2020. – Okay, wow.
– Cool, wow. – I’m gonna walk you through
how we put it together. – You guys, can I get a copy
of this social media strategy? (all laugh) – Maintaining a consistent
social media presence can feel overwhelming for businesses and it’s not just the work
so much as it is the stress of wondering what to post and when. A social calendar takes the
uncertainty out of the equation, drawing a road map not
just for the date and time, but for what kind of content
will resonate the most. We rather you post consistently
and stick with something rather than trying something feverishly and then not doing it at all. – Put it is in your schedule.
– Yeah, yeah. – So your photography is incredible. The one thing we would
definitely recommend though is if there’s a way to try and get your logo in images as well. We all spend a lot of time thinking about social media trends, so it’s easy to forget that sometimes more traditional marketing
can be just as effective, especially for targeting local customers who are already downtown. Center on the Square is a local theater, so Deluxe has purchased
for you a sponsorship in the 2019-2020 season.
– That’s so cool. – So as a presenting
sponsor, you’ll get your logo on the sponsor show poster, full page ad. – That’s awesome. – Okay, can I show you
what your logo looks like on some swag?
– Yes! – All right, why don’t you
toss some of those hats, right? All right, so we know that
you love snapbacks, right? So now you have branded snapbacks. – This is me, this is so me in 50 years. – When you sell cool swag,
your customers will actually pay you to go out and
advertise for your business, and when you’re a coffee shop, branded cups are the
best way to get your logo walking all around town. Menu for you, ma’am. Menu for you, ma’am. We carried that branding
over to the new menus, which, thanks to Josie and
Amelia’s work with Kim, were both more streamlined
and more consistent. – Very professional. – We did it again, Kim!
– Yay! (laughing)
– Woo! It’s so rewarding getting to
share our team’s hard work with Josie and Amelia. The Deluxe folks have really come to believe in what they have built, but along with that unconditional support comes the tough love, so it’s time to address the elephant in the room. – So the first time I was here, we talked about how you weren’t
seeing all your financials or engaging with your financials. What’s happening now? Have you guys changed that at all, or… – Amelia’s dad has let
us take over that aspect. Mostly, we’re just kind of like trying to sort through everything and figure out our way of doing things,
but at the same time, it’s kind of nice ’cause then we get to figure everything out and
then once we figure it out– – This is what you wanted. This is what we were advising you you need to have to truly be the owners. You finally do have
ownership of your business because you’re running the financials. – It’s like terrifying right now, but we’re like, if we can make it through like the next two months,
this will be good. We’ll figure it out. It’s just making it until then. – I mean this is, but this is what we’ve been working towards. This has been a big year
for you guys, right? You’ve been going through
this process with us and really kind of
learning the fundamentals of running your business
and marketing your business and growing your business, and then the most exciting thing is that you guys got
married and we’re so excited and happy for you and this beautiful life that you’re building together. I hope you don’t mind, but we noticed that you guys had a
GoFundMe page out there to help cover the legal expenses for starting the immigration process. We just wanted to go ahead
and help you meet your goal. So here’s a check for $3,374 to help you meet your legal need.
– That’s awesome. Thank you guys. – Yeah, that’s gonna
make such a difference. – We got to see something
unique in our time with Amelia and Josie. We didn’t really witness a maturation of Savor + Sip as a business. We saw two young entrepreneurs
empower themselves to take control and then embrace what it takes to run a business. That’s such an honest reflection
of who they are as people: strong-willed but eager to learn, passionate but open-minded, resolute but ready to change. These women have been tested before and its given them strength
beyond their years. They serve as an example
to the town of Searcy in so many inspiring ways. – One of our staff
approached us and was like, “Somebody left a note for you guys.” And I open it up and it’s a
card from an anonymous person saying that they are an
LGBT person in Searcy. They’ve just recently started
to come to terms with that and it’s been really hard for them because they’re Christian
and Searcy is not necessarily as accepting as we would like them to be. In the letter, it said that
whenever they come here, it feels like they’re at home and they feel like they can be themselves. That’s not what we started out to do when we opened a coffee shop. – No, I just wanted to
be a business owner. I wasn’t wanting to be a gay business, but when I mentioned it to Josie later, I was like, man, if someone
went out of their way to write this letter, how many
other people are out there that are feeling the same way? It can be the default to feel unsafe and I think no matter what
anyone’s personal beliefs are, I think most people would agree that no one should actually feel unsafe. Just being open to people
and making them feel that they’re welcome and
that they’re safe here to just be who they are. If that’s something that
we are being without even meaning to, I wanna go
out of our way to be that. – Small business owners,
whether they know it or not, are role models. Whether it’s students at Harding that don’t feel like
they can be who they are and are feeling unaccepted, unloved, here’s this couple in
the middle of Arkansas, putting their faces out
there and trying to create something special for the people in town. You know, I’m older than
them and I grew up in a time where I was closeted for a
long time and it’s tough. I just admire them for being who they are and being very courageous. (pleasant country guitar) – Ready to see big results from an email marketing
plan like Savor + Sip? Deluxe helps thousands of small businesses solve their biggest marketing
challenges every day. Visit
to connect with our experts. – [Narrator] On the season finale of Small Business Revolution, – Hello, Searcy! – [Narrator] Deluxe gets to
work rebranding an entire town. – Everyone’s really planting that flag about how Searcy wants to
be seen moving forward. – [Narrator] And this will
be the biggest challenge they’ve taken on this season. – We all wanna succeed. – The revolution happens by
everybody stepping forward. – [Narrator] Watch the
town of Searcy, Arkansas come together one last
time on the next episode of Small Business Revolution Main Street.

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