Hand Lettering Animation Process – Design Chat with Austin Saylor

– Hey everyone, welcome to today’s video. I’ve got a very special guest
today, who you’ve never seen on my channel before,
this is Austin Saylor, and he is a lettering animator, right? – That’s exactly right. – He’s also making YouTube
videos as well, aren’t you? – Yep. – Yep, and we’re gonna do
a video over on his channel as well, what’s it
actually gonna be about? We haven’t talked about that yet. – Something awesome. – Okay, cool.
(Austin laughs) So I’ll leave a link to that
down below and on a card, you can go check that out. But right now on this
video, I wanna talk about my new intro animation. I don’t know if you noticed
it already, because I haven’t put out a new video with it
yet as time of recording this, but Austin is the guy who animated it, and he’s made it look awesome. So much better than the old
one, so I figured that I was probably going to get a
lot of questions about it. So might as well bring on the expert to tell me how he did it. What’s the first thing you
do when you get a piece of lettering, and then
you have to animate it. What happens? – Yeah, on a very technical
level the first thing I do is separate all of the
letters into separate layers. – Yeah, that makes sense. So then you can like, play
with them individually, right? – Yup.
– Yeah. – Anything that animates
separately on it’s own has to have it’s own layer. When I transitioned into
animating, I was like “man, everything has to
be so broken out down to “the minute detail, it’s crazy.” So that’s the first step. The second step is a
little bit more conceptual. First of all I have to
know like, the goals of the animation. Am I trying to project
something professional, or fun, or something for kids,
something for lawyers? – And that would usually
come from the client, right? – Yeah.
– Yeah. – All that stuff comes from the client. I assign, like, different
characteristics to the letters, so for your’s I was going for
something fun and exciting, something to match the
energy of your brand. – Ooh. – Those words helped inform
how, like, what kind of physical characteristics
I gave the letters, so bouncy was a physical
characteristic that represents this fun energy, and so I
gave each letter in my mind, like, it’s gonna be like
bouncy and loopy and give just like that kind of
energy that I wanted. – Yeah, that’s cool. So how did you get into
lettering animation? – The short story. – Yeah, short story. (laughs) – There’s always longs stories
to things, but I started my career as a graphic
designer, started getting more interested in doing lettering,
not lettering animation, just lettering. – Yeah.
– Like hand lettering stuff. Didn’t really dedicate myself
to it, ended up kind of switching out of that
into animation in general, and then realized, oh I
can apply what I’ve learned in animation to these
hand lettering pieces. – So you’ve sort of like, joined the two? – Yeah.
– That’s awesome. – That’s two of my, two of my loves have
– Yeah. – kind of converged into
this very specific type of animation. – So if people are wanting to
get into lettering animation, or you know, get started with animation, ’cause it’s something that I
dabbled with in University, and really enjoyed. My old intro that you
would have seen on all of my past videos was done
by me, but when I wanted to find something that’s
a bit more professional, that’s when I brought in Austin. So where can people go to
learn about how to do that? – Yeah, if you are
already somewhat familiar with After Effects, I have
a lettering animation guide at letteringanimation.com, and I teach you some basic techniques, how
to do write-on effects, how to do reveals, like,
probably six or seven different techniques that you can combine – Cool. – to make some really
cool lettering animation. – I definitely need to check that out. – If you’re not super-familiar
with After Effects, you can go to lynda.com,
there’s lots of great Intro to After Effects
tutorials and ways to learn all the ins and outs of that
particular Adobe product. – Well, thank you for sharing
a bit about the process. I hope you enjoyed hearing
about it, and I hope that that answers all the
questions you might have about that new intro that I’ve got,
but if you’ve got any more, please feel free to leave
them in the comments, maybe you can pop in and
answer some if there’s – Yeah.
– some that are relevant. – I’ll definitely, I will definitely go in and answer those questions. – Awesome. What do you do on YouTube,
tell the people why they should check out your channel. – Hey! (Charli laughs) – Alright, here you go, go
to austinsaylor.com/youtube, and it will redirect
you to my YouTube page. – Nice, and what do you make videos about? – I make videos about
my freelance experience, I make videos about lettering animation, and I’m definitely going
to be creating a lot more going forward. – Cool. – Charli’s really inspired me
to get back on YouTube again. (Charli laughs)
(Austin laughs) – Thank you for being
on my channel, Austin. – Thanks for having me.
– Give this video a thumbs up if you enjoyed it. Subscribe to us both
if you haven’t already, and I will see you next week. – Bye. – Bye.


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