How to Find a Good Web Design Agency and What If My Web Developer Gets Hit By A Bus?

– Hi, I’m Robin White,
author of best-selling book Online Business Starter. And in this video this morning, I’m gonna be answering a question, what happens if my web
designer gets hit by a bus? (intro music) Okay so, it’s unlikely
they probably are gonna get hit by a a bus. But interestingly, since
the recession kicked in, it was one of the most
commonly asked questions of my and my team, from sort of 2007-2008 onwards. So, what happens if we go
out of business basically. I think the recession kind
of put the fear in people that all of a sudden loads of businesses, loads of established businesses were gonna go down the pan. And all of their assets
were gonna be lost. So, hopefully I’m gonna
give you a few tips on how you can mitigate
those potential problems. And actually, what does
happen if your web designer gets hit by a bus or goes out of business. So the first thing I do is, it’s just due diligence, really. Find an established agency
or freelancer to work with. One of the key things to remember is that the web designer industry
is totally unregulated. So there’s nobody really
monitoring how good we are, what work we’re doing, whether we’re moral
and upstanding citizens and have ethical kind
of business practises. Essentially, anyone with a lap-top can buy a copy of Dream Weaver and call themselves a web designer. And it means the quality
that a lot of businesses get out of their website can range from amazing to really awful. We have to remember that website is gonna be a business tool. It’s just gonna be
designed to make you money. So, it’s gonna sell your
product, or sell your services. And it has to represent you really well. So do your diligence and find an agency that’s been around for a while, they’ve got a really
wide ranging portfolio of really smart-looking websites and case studies that show and demonstrate where they’ve helped their clients grow their businesses through having a really well-designed
and developed website. Ask the question as well, what contingency planning
they have in place? So, when I got asked that question, it made me start to think about what server technology we were using? Were we running back-ups
on a regular basis? Did we have everything stored
in the central location so if, worst case were
anything happened to me or my partners, that somebody knew what to do with the websites and the domains that we ran on behalf of our clients. So, just double-check
what contingency plan your chosen web designer agency have. The second thing is around hosting and domains specially. It’s quite common with our industry that, for the web designer to manage
domains on their behalf, but then if, for any reason
they go out of business, then those domains kind of go with that, the domain names go with
that web design agency. If you manage it yourself, it is cheaper than paying
an agency to manage it. And it does mean that
you got ownership of your collateral, your IP and your domain names. And it is possible and it’s quite easy to transfer those to another provider. Some of the problems
that I have seen though by people who manage, business owners who manage
their domains themselves, sometimes they forget to tick
the box which says Authoreny. And the second most common
mistake is that they forget to update their credit card info. So what both of those things mean is that the domain lapses, and that takes down the website and the email hosting platform with it. Because the domain points the web traffic and the email traffic to
the appropriate server. So yeah, domain expires,
you got no website, you got no email. it’s gonna have a really
massive negative impact on your business. And obviously isn’t gonna do
your reputation very much good. If your agency does register
the domain name on your behalf, make sure that the registered
owner of that domain is actually in your name. Again, if some unreputable web
designer’s developers would register the domains in their name and then charge a bouncy
to the business owner to release them, that’s not ethical and that’s, that’s something which
just should be abolished within our industry, it’s (mumbles). Equally they do that
with sort of things like the CMS platform that
they might build for you. They’ll say that you’ve
just been paying for licence and if you wanna take it away, you got to buy out rights. So they’ll charge a bouncy. And I feel that, you as the business owner should really be, you should
definitely own your domain name because then you got
immediate access to it. And if you do happen to
move to another provider, well your new provider then
also has access to that domain. If there’s a bouncy on that domain then, nobody’s got access to it. And you kind of have to
start all over again. The key thing to remember
about a domain name is that, Google builds, is based upon trust. So, the age of your domain
has a massive impact on the trust level that Google
applies to your website. So, imagine if you had
a website for then years and all of a sudden your
domain lapses and you lose it, and you have to start again, you’ve lost 10 years
worth of trust with Google and that’s a lot of trust
that you got to build back up with all of the various search engines. So, I would also, within
that cheque (mumbles) intellectual property of your websites, I mentioned sometimes, if
an agency’s build up of (mumbles) application for you, they might charge a
bouncy to release that CMS or the application to another provider. And that can be a bit of a shock. You may feel that you own that, but it’s worth while checking up from before they build anything for you, who owns the IP and the
copyright behind that application that you’ve
asked them to build. A lot of business owners just expect that they own
it because they bought it, and that’s just not always the case. Sometimes the design agency will licence it out to you instead. Finally, if you do choose to move, typically from our experience, customers have very genuine reasons why they want to change providers. So, it might be simple as
the client moves location and they want to work with a
provider who lives near by. That’s a very genuine reason
for changing providers. And it’s something which, A, I encourage, because you got to get the best for your own business. But, I would, I don’t
feel that it’s ethical for a development agency to charge for a client to move their
website to another provider. Really, you should do it free of charge as a thank you for having the customer for however long that client was with you. So again, I think if you’re going to move, don’t worry about it, move, but don’t expect to pay for it. And B, have that conversation
with your web developer if they’re trying to make you pay for the privilege of moving
to another provider. So, just to summarise those key points. Make sure that you find an
established agency or freelancer, just to mitigate, if they get hit by a bus or you feel they might go out business, do your due diligence. Find a reputable hosting provider if you’re gonna register
the domain name yourself. If the agency registers
the domain name for you, make sure that it’s
registered in your name, so that if anything
does go wrong with them, you can go through a nominar or icount or one of the domain name registrants to retrieve that domain name. Fourthly, cheque who owns
the intellectual property for all of your website assets. So whether that’s a CMS platform or the application that your
designer’s build for you. And then finally, I don’t
feel that is ethical that you should be charged
for changing providers. (outro music) So thanks once again
for watching the video. I hope you found some of the tips helpful and if you’ve got any questions then please, do leave some comments in the boxes below the video. If you want to be informed
about any future videos which I upload, then please,
click here to subscribe. And then finally, if you haven’t already, head on over to Amazon
using this button just here to buy the book Online Business Starter. Thanks for watching, I’m Robin White.

Add a Comment

Your email address will not be published. Required fields are marked *