Print or digital graphic design portfolio? Ep34/45 [Beginners guide to Graphic Design]

– Hello and welcome to
this beginners guide series to graphic design, from what graphic design is, skills to be a graphic designer, design theory, education
you need, equipment you need to the graphic design
portfolio and interview advice. This series is for anyone at any level. So, if you’re interested in graphic design and considering becoming
a graphic designer, then join me as I discuss this series of graphic design topics. (energetic synth music) Today, graphic design has become
a broad creative industry. Over the past 10 years, I have seen a change in
the graphic design industry and the ways we use
technology to become noticed and apply for jobs. Through the development of
technology, social media, and a more sophisticated
online experience, graphic design is continually
expanding into digital. More designers are becoming digital and more job sites and the
process of finding a job has become more digital. This has changed the way we
as graphic designers create and use portfolios to apply for jobs. In today’s industry,
designers are often considered either digital designers
or print designers or integrated designers,
this being a mixture of both. Now, regardless of specialty, to apply for a graphic design job a portfolio of work is required. As a graphic designer,
you will need a strategy to get noticed, get an
interview, and get a job. So, three things there, getting noticed, getting an
interview, and getting a job, all of which I think
are equally important. Now, two questions I often get asked are what portfolio should I use? Print or digital? And which one is best? But the answers to these questions vary depending on what type of designer you consider yourself to be and the approach you take to
look for jobs, apply for jobs, and present at interviews. So, in this video, I’m
going to discuss the print and digital graphic design portfolio and recommend which strategy is best for which type of graphic designer. In this video, I’ll be
also sharing my experience on how I use both a print
and digital portfolio in my strategy to get jobs. So, traditionally, you would have had just one print portfolio. That’s all you would’ve ever needed, and most of your work
would’ve been print-based. When applying for a job, you may have looked for
vacancies via creative magazines, going into creative agencies, or meeting contacts at design events. You would’ve simply sent a letter or email to a design agency. This would include a bit about
yourself, a cover letter, and your CV with your
achievements and qualifications. If the client or agency was interested, they would invite you in for an interview where you would’ve been able to showcase your print portfolio. So, the traditional
function of the portfolio was to be used at the
interview to get a job. Today, we have the internet, which has changed the
way we apply for jobs and the way clients and employers
can discover new talent. Files can be shared instantly and also hosted to be discovered online. Today, there are also
many portfolio websites where you can create a
portfolio and host your work, where potential clients
or employers can search and discover you. So, this has encouraged designers
to focus more on digital and put more necessity
on the digital portfolio. Now, today, it’s common to have more than just one portfolio. You may have your own PDF
portfolio you send out over email, you may have a personal website, you may have work hosted
on portfolio websites, you may have a print portfolio, or you may even use a
combination of all of these. Today, when applying for a job, you will typically send an email which will include your cover letter, CV, and a digital version of your portfolio or links to your portfolio websites. You may even apply for
jobs via design websites, which you can attach a PDF portfolio. Traditionally, if a client
or potential employer liked what they read in
your cover letter and CV, they would invite you in for an interview where only then would
you show your portfolio. Today, clients and potential
employers can see your work without having to meet you first. Now, you typically only get an interview if they like your work. So, the portfolio is no
longer used only at interview but is used to be sent via
email to request an interview and hosted online as a
way for potential clients and employers to discover you. Today, the function of a portfolio has to fulfill three purposes. Where once it was just used
at an interview to get a job, it has now become a
tool to get an interview and get noticed online. Today, getting noticed
and getting an interview is predominantly done online, and getting the job is done
when you’re at the interview. So, when creating a portfolio today, designers have to address
these three important things. So, if this is the case where applying for jobs, getting noticed, and applying for interviews is becoming more prominent online, is there any need for a
print portfolio anymore? What portfolio should you use? Print or digital? To answer this question, I’m going to look at these
three points in more detail. So, the first point is
getting noticed online. Now, whichever designer you
consider yourself to be, your strategy to get noticed
online will be the same. Whether you’re a print
designer or a digital designer, I would recommend you
develop a digital portfolio. For this, you can consider
a range of approaches. First, I would recommend
you develop your portfolio on your computer, as you would intend to
present it at an interview. This could be in the format of
an A3 landscape presentation with your project laid out on each page. Once you have created your
portfolio on the computer, you can then use the
images and compositions for your own personal website. You can then use your website address on your social media profiles
and as links in your emails. Next, you can use the
images and compositions on portfolio websites, blogs,
and social media pages. This will put you out
there, able to be discovered and shared by potential
clients and employers. Once you have a fully developed
portfolio on your computer and a good presence online, you can apply for jobs. Getting an interview. Now, again, whichever designer
you consider yourself to be, your strategy to get an
interview will be the same. Whether you’re a print
designer or a digital designer, here I would recommend you
use your digital portfolio. So, at this stage, you should
have lots of creative arsenal ready to deploy. You should ideally have
one of the following, your portfolio presentation
on your computer as a PDF, a personal website, social media pages, or profiles on online portfolio websites. As you compose emails and seek interviews, you can attach your PDF or include links to your work online. If the client or potential
employers like what they see, they will more than likely
invite you in for an interview. Getting the job. So, what portfolio do
you use at interview? Well, this again comes down
to what type of designer you consider yourself to be. If you’re a designer
with mostly digital work, then your potential clients or employers will not be looking for a print portfolio, so you could simply stick
with the digital approach. With the digital portfolio
PDF already in the bag, you can always use this
again at an interview and present on screen, on the
laptop, or on a tablet device. Now, if you’re a print designer, chances are your potential
clients or employers will be much more impressed
with a print portfolio. In my experience, the print
portfolio is the most impressive and impactful at interviews. This is why the print portfolio will always remain significant and why I would recommend you
have one as a print designer. The print portfolio
can come in many forms. At art college, we were
encouraged to develop our print portfolio in a
black A3+ portfolio box. The work is displayed on A3+ paper sheets, which are inserted into individual
plastic crystal sleeves. Now, this looks absolutely gorgeous. I have this nice case, and all the work is in
these shiny sleeves. This is great because it looks
so much more professional. The whole interview experience
is much more tactile, where you can spread the work around. If you’re applying for senior roles, you should consider going all
out on the print portfolio. When you show up with something like this to a job interview, they know you mean business. The only problem here with
this type of portfolio is that it can be extremely expensive and time consuming to
put together and update. You need to buy the
portfolio case, the paper, the ink to print, you need a printer, and the plastic crystal
sleeves to put the paper into, though, as a print designer, I would recommend you develop
a print portfolio if you can. But if you’re not able to
develop a print portfolio or don’t have the time, then I would recommend
using your digital portfolio you used to get the interview. You can always present this on a laptop. Now, if you’re like me and you’re both a print
and digital designer, an integrated designer, then I would recommend
you use a print portfolio along with a digital device. I have attended interviews where I have shown my print
work in the print portfolio. I will include images of the
digital work as references and then demonstrate the
digital work or artwork on a laptop or tablet device. So, the best of both there. That has always gone down well for me. So, which portfolio is best? In my experience, in a
fast-paced, competitive industry, the digital portfolio has become the most convenient, versatile, and cost-effective portfolio at seeking to get noticed
online, get an interview, and present at an interview. Though, having said that,
if you want to impress and create the most professional
interview presentation, I would say using the
print portfolio is best for your strategy to get the job. It’s not as important
for digital designers, but if you are a digital designer
and want that wow factor, you could consider it. The print portfolio looks
fantastic and very professional. So, that is my experience
and recommendation with regards to the print
and digital portfolio. I happen to use both, as they are both effective in my strategy to get noticed and get a job. So, what do you think? Which portfolio do you use? And which strategy gets
you the best results? Be sure to share your
thoughts and experiences in the comments below. Well, I hope you enjoyed this video. If you did, hit the like
button on my Facebook page. If you’d like to see more
videos like this in future, hit the subscribe button. And you can also follow
me on Twitter, @TastyTuts. So, in this video, I
discussed the importance of a print and digital portfolio. Indeed, the portfolio is very important. It is what you are judged
on for potential work. However, there is something
else potential clients or employers will judge you on and that is your experience. As well as showcasing your work, you will need to showcase your experience. This comes in the form of a CV that will go along with your portfolio. In the next video, I’m going to talk about
the graphic design CV and discuss some of the
things you can keep in mind to aid you in creating a solid CV. So, see you in the next video. (energetic synth music)

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