The Graphic Design portfolio? Ep33/45 [Beginners guide to Graphic Design]


(whoosh) (upbeat music)
– Hello and welcome to this beginners guide series to Graphic Design. From what Graphic Design is,
skills to be a Graphic Designer design theory, education
you need, equipment you need to the Graphic Design
portfolio and interview advice. This series is for anyone at any level. So if you’re interested in Graphic Design and considering in
becoming a Graphic Designer then join me as I discuss a
series of Graphic Design topics. (loud upbeat music) So as you step out into
the design industry and look for jobs you will need to develop and showcase a portfolio to
demonstrate you have the skills and showcase that you can be creative and develop visual solutions. The Graphic Design
portfolio is very important. It’s your ticket to your next job. Now you can spend years studying to become a Graphic Designer. You can spend a lot of money on courses and higher education. You can even achieve the best grades and attend the best art colleges. Though chances are when it
comes down to applying for a job it will most likely come
down to your portfolio. It’s your portfolio that
makes the first impression. It will be this that
they will judge you on. No matter what grade
you scored art college if a client or potential
employer in not convinced by your portfolio you will probably not make
it through to an interview. In my 10 years experience in
the industry since graduating I not once been asked what
grade I got at university. So I often get asked questions about the Graphic Design portfolio. Questions like, what makes
for a good portfolio? What’s the best type of
portfolio, print or digital? Do I need a website? How many projects do I include? What if I don’t have any projects to show? What are employers looking for? How much type do I include? And what’s the best programme
to use to build my portfolio? So in this video I’m going to discuss the Graphic Design portfolio
and answer these questions. In this video I’ll also
be sharing my experience and offering some tips to keep in mind. So the Graphic Design portfolio should clearly demonstrate your skills show what you can do and
what you have already done. As a Graphic Designer
you really want to create the best portfolio you can. It should be the one
reason you push yourself. The reason you try your best. Of course we should
strive to do a good job for the client too but you should always be
pushin’ to create amazing work that you can include in your portfolio. Because it’s your work
that will get you noticed and get you a better job in future. So let’s look at some of those questions. What makes for a good portfolio? Now there are lots of factors
that make for a good portfolio all of which you should
try and implement in yours. So the first is don’t
over design your portfolio keep it simple. One common mistake I see
especially with newcomers is Graphic Designers
over-designing their portfolios. Now it’s easy to get carried away and want to show your skills and creative flair on your portfolio. But really it’s not necessary. The portfolio should be about showing your work in its best light. You really don’t want
to distract from this. The best approach is to
keep your portfolio simple. If you have a personal
brand, that’s great! Include it on the cover and back page but try and keep the presentation layout as clear as possible. Consider pace in your portfolio. Now you really want your portfolio to work as hard as it can for you. If you have a lot of work to
show for a particular project then spread this over a few pages. When introducing a project consider starting with a nice hero shot. Allow for whoever looks at your portfolio to really appreciate the design
and details of your work. Let your work breathe and have impact. As your project continues over other pages then you can include more images together. Using this technique will control
the pace of your portfolio and encourage a viewer to pause and digest rather than skim through. This might mean having to increase the page number of your portfolio but it will make for a more
sophisticated experience. Include examples of your design process. Now this is really important. A potential employer will
really like to see how you think and how you approach a brief. If you can show some good
examples of your process this will be more
convincing and impressive. It will show you take time to research plan and think about
your ideas and design. Include in situ examples. One of the most important
things you can do in your portfolio is
show your work in situ. This will bring your design to life and is much more impressive
than looking at flat examples. If it’s poster, show someone holding it. If it’s a mobile app, show it on a device. If it’s a brand, show
it on some stationary merchandise or packaging. This will mean getting good
quality photos of your work. Or superimposing your work
onto devices or print material. Start on a high and end on a high. When an interviewer tries to
recall you after an interview they will either remember
your first impression or how you ended. Pick out two of your best projects. The aim here is to put
one of those at the front and one at the back. Start well and leave a
good lasting impression. Tailor your portfolio. So as you apply for jobs one of the smartest things you can do is tailor your portfolio
to your potential employer. In some cases if you have too
much variety in your portfolio it may confuse or even overwhelm the potential client or employer. Tailoring your portfolio
can be a key factor. This can make you seem
more suitable for the job. Depending on what type of
job you’re applying for you should tailor your portfolio. If you want to be a Brand Designer include your best brand examples. If you want to be Motion Graphics Designer include your best motion
graphics examples. If you wan to do UI include your best UI examples and so on. Now having said that there can be roles that
ask for an all-rounder. So in that instance you may
want to show a variety of work. So remember tailor your portfolio to
your potential employer. So those are some of the things that make for a good portfolio. So the next question is what’s the best type of
portfolio, print or digital? So as a Graphic Designer you will need a strategy to get noticed get an interview and get a job. Today this can exist
both online and offline. This will also vary depending on the type of designer you are and the type of work you have. So ideally you will
need a digital portfolio to use online to help you get noticed and used to send over email to possible clients or employers. Once the digital portfolio is in the bag you can always use it
again at an interview. Present it on your
laptop or tablet device. If you’re a Digital Designer you may only need a digital portfolio. Though if you’re more of a
Print and Branding Designer then you may wish to invest
in a print portfolio. The print portfolio is a
much more impressive option for Print Designers. Now there is a lot more
to be said on this topic. I will be discussing this in
more depth in the next episode. So the next question do I need a website? As stated in the previous question you will need a strategy to get noticed and get an interview and get a job. The website is a good opportunity
to show your work online get noticed and it’s convenient to share. In my experience it’s better
to have one than not to. Now if your not able
to set up your own site there are so many online
portfolio websites out there today you can sign up to and create a profile. The good thing about these sites is that they are often looked
at by recruiters and clients. So there is always a chance
you can be discovered. As a Designer today you may find yourself
creating lots of these to increase your exposure. So the next question is how many projects do I include? Well in my opinion there
is no simple answer to this because I am not sure there
is really a simple figure. What you have to keep in mind here is that it’s not about the quantity it’s about the quality. Instead of worrying about
including too much or too little try and focus more on including
what represents your skills and what you want to do. As your career develops you will no doubt create a lot of work. Some projects will be more impressive and interesting than others. In the portfolio you want
to project who you are what you do and what you
want to do in future. As mentioned earlier try to tailor your portfolio
as much as you can. Everything in your portfolio must be your best work and interesting. Take a step back and be objective. Imagine you are a potential employer looking through your portfolio. If there is anything you
have any doubts about then edit it out! That may mean having a small portfolio or a large portfolio. As long as it’s strong and impressive that’s all that matters. Next question. What if I don’t have any projects to show? Now if you’re new to Graphic Design perhaps a student or you’re
looking to get into the industry chances are you will not
have many examples to show that you have done for clients
or employers in the industry. It’s common for a lot of
newcomers to only have work that has been done at school
or self initiated briefs. Keep in mind when showing
work at an interview potential employers and clients
want to see what you can do your potential and how
resourceful you can be. Employers will be impressed by how you can find opportunity
and overcome problems. If you don’t have a lot of work to show then I would recommend you set yourself some self initiated briefs and look to do some
work for local business. This is a technique
many Designers undertake at some point to build their work. Whichever field of design
you want to specialize in set yourself a brief and
create a solution for it. If you know a friend or
family member with a business seek to do some creative work for them. Hopefully you will be able
to build up some projects to include in your portfolio. Next question. What are employers looking
for in a portfolio? Now this really depends on what type of job you’re looking for and at what level. Typically in the industry you
have three significant levels junior, middleweight, and senior. At each level an employer will
be looking for creative flair and the ability to do the
job they are requesting. At junior level you many have
just graduated from university or looking to get your first job. An employer will know you won’t have much industry experience so will
mainly be looking for potential creative flair, good ideas and good demonstration of design skills. Towards the more senior roles employers will be focusing
more on your experience and what you have already done. Employers will be looking for
more higher quality of work more specialized work,
successful work examples good design process examples and good portfolio presentation. The next question is how much type do I include? Now remember your
portfolio is a presentation which you are not there to make. As much as you should want
your work to speak for itself it can help to add annotations to help explain the context of the work. In my experience I would say try and keep the type down to a minimum. For each page of your portfolio aim to include a maximum of two sentences to describe what the work is
and how it fulfilled the brief. In your portfolio you want the
work to take the main stage and be the main focus. When using type, try and keep
the font size to a minimum so it does not deter from your work. So the last question is what’s the best programme to
use to build my portfolio? Well when it comes to working with anything layout and type-focused I would always recommend Adobe InDesign. As simple as the
portfolio layout should be the document itself will be complex with many image links which
you will want to edit. In InDesign you also have
the ability to create an interactive PDF where
you can embed links to your online media. InDesign is the best programme for this. So those are some factors to consider (soft upbeat music)
to ensure a good Graphic Design portfolio. If you would like to take a closer look at the list of questions I have discussed in this video you can find out more in the PDF document that accompanies this vidoe series. Link is in the description. So what do you think? Do you agree with the points I have raised or have I missed anything? Let me know what you think
and share your comments below. Well I hope you enjoyed this video. If you did, hit the like
button on my Facebook page. If you’d like to see more
videos like this in future hit the subscribe button. And you can also follow
me on Twitter @TasyTuts. So in this video I discussed
some factors to consider to ensure a good Graphic Design portfolio. A question I get asked a lot is what’s the best type of
portfolio, print or digital? As a Graphic Designer
you will need a strategy to get noticed, get an interview and get a job. Today this exists both online and offline. In the next video I’m going to discuss
this topic in more depth and recommend which strategy is best for which type of Graphic Designer. So see you in the next video. (loud upbeat music)

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