To Inspire, Through Design


[ SILENCE ]>>HOW’S IT GOING GUYS? COOL, AWESOME, YOU GUYS
ARE AWAKE AND STUFF. NICE. NO, IT’S REALLY
COOL TO BE HERE. YOU KNOW, I HAD A COUPLE
OF FRIENDS, I USED TO GO TO LONG BEACH LIKE BACK
IN THE DAY AND THEY’RE IN THE ART DEPARTMENT AND STUFF. SO IT KIND OF– YOU KNOW, I USED
TO VISIT HERE, MAN, BACK IN PART LIKE EARLY 2000 AND STUFF. SO, IT WAS QUITE A WAYS BACK. BUT ANYWAY, JOHN AND I ARE
REALLY HAPPY TO BE HERE, AND SO YEAH, WE JUST
WANTED TO COME IN AND SORT OF SHARE A LITTLE BIT ABOUT WHAT
WE DO AND SORT OF OUR PASSIONS, OUR BACKGROUND, AND
KIND OF HOW WE GOT HERE. SO, YOU KNOW, ONE
THING THAT I KNOW IS THAT WE’RE ALL CREATIVE PEOPLE. AND, YOU KNOW, WE’RE I ALL
IN THIS ROOM FOR A REASON. SO SEEING YOU GUYS, EVEN
SEEING SOME OF THE WORK THAT’S IN THE HALLWAY IS
REALLY, REALLY COOL. AND IT KIND OF BRINGS
US BACK, YOU KNOW, WE’RE JUST TALKING
ABOUT THIS OUTSIDE. IT KIND OF BRINGS US BACK
INTO LIKE, OH MY GOD, WE REMEMBER BEING IN THIS
EXACT SORT OF SCENARIO, USING THE SAME TYPE
OF MATERIALS AND STUFF WHICH IS REALLY,
REALLY COOL TO SEE. BUT JOHN AND I, YOU KNOW, WE
REPRESENT BRAINSTORM SCHOOL. AND THIS IS A SORT OF A– [ INAUDIBLE REMARK ] OOPS. OH, THERE WE GO. ALL RIGHT. SO YEAH, WE COME FROM BRAINSTORM
SCHOOL AND WHAT WE REALLY KIND OF FOCUS ON IS CONCEPTUAL ART. AND A LOT OF TODAY, WE KIND OF DON’T KNOW WHAT
CONCEPT ARE REALLY IS AS IT’S A VERY BIG
TERM, YOU KNOW. AND SO TODAY, WHAT
WE WANT TALK ABOUT IS TO INSPIRE THROUGH DESIGN. AND I KNOW YOU GUYS HAVE
PROBABLY SEEN THE FLYERS AND STUFF. AND SO, YOU KNOW, WE REALLY WANT
TO TALK ABOUT WHAT THAT MEANS TO US AS CONCEPTUAL DESIGNERS IN TODAY’S ENTERTAINMENT
DESIGN MARKET. AND SO THAT’S ME AND JOHN. YEAH, IT’S AWESOME. SO WHEN I WAS YOUNG,
THESE ARE THE THINGS THAT GOT ME INTERESTED. I DON’T KNOW HOW OLD YOU GUYS
ARE OR PROBABLY LIKE 18 OR 21, 22, SOMETHING LIKE THAT, RIGHT? YEAH, MORE OR LESS.>>FORTY.>>FORTY? SUPER DUPER SENIORS. YEAH. THOSE ARE ME TOO. AWESOME. BUT THESE WERE THE
THINGS THAT GOT ME INTERESTED WHEN I WERE YOUNG, YOU
KNOW, WHEN I WAS YOUNG. AS A KID, ALWAYS DRAWING,
PLAYING, YOU KNOW, WATCHING, PLAYING VIDEO GAMES,
JUST LOOKING AT COOL ART, COMIC BOOKS, PLAYING WITH TOYS, AND ALL OF THESE STUFF WAS
JUST GETTING ME EXCITED. YOU KNOW, I WASN’T
NECESSARILY YOUR STUDIOUS TYPE. I WASN’T YOUR ACADEMIC
EXCELLERANT [PHONETIC], YOU KNOW, PERSON THAT WOULD– I
MEAN, AND IT DIDN’T MAKE SENSE. BUT, YOU KNOW, PERSON THAT
EXCELLERIZE [PHONETIC] IN– I MAKE UP MY OWN WORDS ALL THE
TIME, EXCELLERIZE IN ACADEMICS. AND THAT WASN’T ME, YOU KNOW,
AND SO IT WAS REALLY HARD TO SORT OF FIND MY
VOICE, YOU KNOW. AND ONE OF THE THINGS
THAT STARTED TO HAPPEN WAS I STARTED
TO BUILD A PASSION. GOING BACK TO THE SLIDE, IF
WE’VE KIND OF JUST LOOKED A LOT OF THE THINGS THAT ENCOMPASS
WHAT GOT ME REALLY EXCITED, IT MIGHT BE THE SAME
FOR YOU GUYS, YOU KNOW. AND THE SAME REASONS WHY YOU
GUYS ARE TAKING PROBABLY DESIGN CLASSES OR ILLUSTRATION CLASSES
OR DOING SCULPTURE OR, YOU KNOW, LEARNING 3D TOOLS OR PHOTOSHOP. THAT’S ALL KIND OF
WITHIN THIS REALM. AND THAT’S WHAT GOT ME
REALLY EXCITED, YOU KNOW. AND SO, KIND OF GOING
THROUGH THIS, I STARTED TO REALLY UNDERSTAND
THAT THERE WAS A MARKET TO LEARN THIS MATERIAL,
YOU KNOW. THERE WAS A– THERE
WERE SCHOOLS OUT THERE TO REALLY HELP YOU
FOCUS AND SORT OF LEARN THINGS ABOUT
DESIGN, RIGHT? THINGS ABOUT FUNCTION, DIGITAL
PAINTING, LEARNING TOOLS, LEARNING HOW TO REPRESENT
YOUR IDEAS AND ILLUSTRATION, YOU KNOW, THE PORTRAYAL OF
EMOTION AND THE PORTRAYAL OF COMMUNICATING A
STORY AND A NARRATIVE. THOSE ARE, YOU KNOW,
THINGS THAT WE STARTED TO LEARN GOING BACK INTO SCHOOL. AND JOHN AND I BOTH
COME FROM ARTS CENTER. MY BACKGROUND IN PARTICULAR
IS IN ILLUSTRATION. I INITIALLY STARTED
OFF GOING TO ARTS AND I’M THINKING I WAS GOING
TO BE A GALLERY ARTIST, DOING OIL PAINTINGS FOR
GALLERY SHOWS AND I DON’T KNOW. THAT WAS IT. THAT WAS LITERALLY– I HAD
NO GUIDANCE AT THAT POINT. AND I REMEMBER SITTING IN
THE CAFETERIA AT ARTS CENTER AND LOOKING THROUGH AT
MY FRIEND’S SKETCHBOOK WHICH WAS THIS SKETCHBOOK
OF SPACESHIPS. I WAS LIKE, “WHAT
ARE YOU DOING?” HE SAID, “MAN, I’M FREELANCING. THIS IS STUFF FOR– I’M
DOING FOR MICROSOFT.” AND I WAS LIKE, “WHAT?” THAT IS THE COOLEST
THING I’VE EVER SEEN. I ONLY THOUGHT YOU CAN DRAW
THIS WHEN YOU’RE LIKE 12 YEARS AND UNDER, YOU KNOW,
ROBOTS AND SPACESHIPS AND STUFF LIKE THAT, YOU KNOW. I SAID, “WHAT THE HECK? AND YOU’RE GETTING
PAID FOR THIS?” AND IT REALLY STARTED TO
CONNECT THESE DOTS, RIGHT? AND I STARTED TO INQUIRE ASKING
MORE QUESTIONS TO TEACHERS, TO STUDENTS AND, YOU KNOW,
JUST THE GUYS AROUND ME. YOU KNOW, YOUR NETWORK,
YOUR PEER GROUP. AND I STARTED TO LEARN THAT
A LOT OF THESE INDUSTRIES SUCH AS THE VIDEO GAME
INDUSTRY, FEATURE FILM, WHICH ALSO INCLUDES ANIMATION,
AND THEME PARK DESIGN, NOT TO MENTION A WHOLE
SLEW OF OTHER INDUSTRIES THAT REALLY REVOLVE
WITHIN THE SAME SPACE SUCH AS TOY MANUFACTURING,
COSTUMES, YOU KNOW, MARKETING MATERIAL. MARKETING IS HUGE, YOU KNOW. YOU GUYS GO IN A BEST BUY
AND YOU SEE THE HUGE CALL OF DUTY POSTERS THAT
ARE EVERYWHERE. SOMEONE GOT TO DESIGN ALL THOSE. SOMEONE’S GOT TO PAINT
ALL OF THOSE, YOU KNOW. AND THEY NEED ARTIST
EVERYWHERE TO KIND OF ACCOMPLISH THOSE
SORTS OF THINGS. SO NOW, IT KIND OF COMES
TO THE IDEA OF WHAT ARE WE? WE’RE CONCEPT DESIGNERS, OK? AND IF WE KIND OF LOOK UP AND
I KNOW THIS IS SUPER ACADEMIC AND I WAS JUST TELLING YOU GUYS, I’M NOT THE ACADEMIC
EXCELLERANT. SO, THIS KIND OF GOES AGAINST MY
GRAIN, BUT WE JUST KIND OF LOOK AT THE IDEAS OF CONCEPT
AND DESIGN OF WHAT JOHN AND
I DO AS A CAREER. IT ENCOMPASSES TWO
REALLY IMPORTANT THINGS. ONE IS THE IDEA OF
THINKING, RIGHT? JUST THE CONCEPTUAL PART OF THAT
TITLE, IT’S ALL ABOUT IT, RIGHT? IT’S ABOUT THINKING. IT’S ABOUT COMING UP WITH IDEAS. IT’S ABOUT FINDING INSPIRATION. AND THE SECOND PART
IS DESIGNING, RIGHT? WE ALL LOVE TO DESIGN
AND WHETHER WE KNOW IT OR NOT, WE ARE ALL DESIGNERS. IT’S JUST ABOUT REALLY
KIND OF TAPPING INTO THAT DESIGN
ABILITY WITHIN YOU. AND WHEN WE PUT THE WORDS
TOGETHER, IT’S REALLY TO KIND OF START TO CREATE WITH
PURPOSE WITH UNIQUE IDEAS, OK? AND A LOT OF PEOPLE
DO THAT, RIGHT? A LOT OF PEOPLE CAN
COMMUNICATE NEW IDEAS AND STUFF, SCRIPTS, RIGHT, MUSIC, DANCE. BUT WE’RE DOING IT THROUGH
THE LANGUAGE OF ARTS, RIGHT? AND SO I’M GOING TO START
TALKING ABOUT, A LITTLE BIT ABOUT SOME OF THAT
LANGUAGE AND HOW THAT STARTS TO KIND OF COME THROUGH. SO ONCE I STARTED TO ADAPT AND
LEARN SOME OF THESE ASPECTS, YOU KNOW, THE FUNDAMENTAL
WAYS OF DRAWING, FUNDAMENTALS OF DESIGN, YOU STARTED TO
UNDERSTAND THAT YOU CAN START TO DESIGN FOR THE VIDEO
GAME INDUSTRY, YOU KNOW. BUILD YOUR ILLUSTRATION SKILLS,
YOUR ART SKILLS, YOUR ABILITY TO COMMUNICATE VERY
QUICKLY WITHIN LINE DRAWINGS OR COLOR PAINTINGS, DEVELOP
YOUR IMAGINATION AND YOUR SENSE OF TASTE AS A DESIGNER. YOU KNOW, THESE ARE
THINGS THAT REALLY START TO DEFINITELY BUILD UP. AND THE COOLEST THING
IS THAT YOU GET TO CREATE YOUR OWN WORLDS. YOU GET TO BE IMAGINATIVE,
RIGHT? YOU GET TO CONSTANTLY
CREATE ON A DAILY BASIS WHICH TO ME NEVER SEEMS
LIKE A DAY OF WORK, RIGHT? I WAS, YOU KNOW, I GREW
UP IN SOUTHERN CALIFORNIA. I GREW UP IN GLENDALE. I WENT TO HIGH SCHOOL
IN GLENDALE. IT WASN’T ART CLASSES AND, YOU
KNOW, MY PARENTS, YOU KNOW, I’M KOREAN SO, YOU KNOW,
ANY OF ASIAN PEOPLE LIKE THE PARENTS ARE LIKE,
“OH, YEAH UNIVERSITY. AND, YEAH, ARTS? NO, NOT REALLY, NO, YOU
MAY BE GO ENGINEERING OR BE A DOCTOR OR SOMETHING.” I DON’T KNOW. BUT OBVIOUSLY BECAUSE OF MY
EXCELLERATING [PHONETIC], YOU KNOW, ACADEMIC
PERFORMANCE, YOU KNOW, WHAT– THAT WEREN’T REALLY
WASN’T THE CASE, YOU KNOW. BUT I KNOW THAT WITHIN
FINDING YOUR PASSION, THAT’S WHAT REALLY BROUGHT
ME TO KIND OF LOVE WHAT I DO AND THAT’S WHAT BROUGHT
UP THE HARD WORK. YOU KNOW WHAT I MEAN? NEVER ONE DAY, WHEN I’M SITTING
IN FRONT OF THE COMPUTER, I’M DRAWING ROBOTS,
I’M SKETCHING OUT CHARACTERS FOR,
YOU KNOW, NEW IDEA. IT NEVER EVER DO
I SIT AND THINK, “OH MY GOD, MY LIFE SUCKS.” YOU KNOW, “I NEED
A DIFFERENT JOB. I WANT TO WORK ON A BANK.” YOU KNOW WHAT I MEAN? YOU’RE NEVER GOING TO
BE IN THAT SITUATION WHICH IS VERY, VERY REWARDING. SO I’M JUST GOING TO GO THROUGH
A COUPLE OF SLIDES OF SOME WORK. AND, YOU KNOW, DEFINITELY
FEEL FREE TO ASK ANY QUESTIONS ABOUT ANY OF THE
IMAGES THAT YOU SEE. BUT I’M GOING TO TALK ABOUT
MY– JUST BRIEF HISTORY. SO COMING FROM ARTS
CENTER, AGAIN, I WAS IN THE ILLUSTRATION TRACK. AND WE’RE STUDYING, YOU
KNOW, FIGURE DRAWING. WE’RE DOING LIKE STILL LIFES,
LIKE DRAWING SHOES, YOU KNOW. WHAT ELSE DID WE DRAW? YOU KNOW, LIKE GEO FORMS, RIGHT? YOU GUYS ALL DO THAT STUFF? AND SO ALL OF THAT TRANSLATION OF FUNDAMENTALS BECAME
VERY IMPORTANT TO ACTUALLY DO STUFF
LIKE THIS, YOU KNOW. AND SOME OF THESE SLIDES,
THESE ARE ACTUAL CONCEPT ART FOR A DIFFERENT THINGS FROM
MOVIE ILLUSTRATIONS, RIGHT? THEY’RE ACTUALLY GOING
TO BE BUILDING OUT. THIS IS WHAT– MEDIEVAL
THEME FILM PROJECT WITH– OH, ROB COWAN[ASSUMED
SPELLING], THERE YOU GO. SOME MAGIC CARD, ANY
OF YOU GUYS PLAY MAGIC? YEAH. THERE’S ALWAYS SOME. THIS IS A HUGE GAME. IT’S AWESOME. IT’S AWESOME. YEAH. YOU KNOW. ANYWAY, SO COMING FROM THE
FUNDAMENTALS OF ILLUSTRATION, THAT’S– IT GAVE ME
SOME OF THE TOOLS TO REALLY BE PREPARED, RIGHT? SO THAT WHEN IMAGINATION AND
WHEN CONCEPTUAL IDEAS START OF GETTING PUSH MY
WAY, I HAD SOMETHING TO ACTUALLY COMMUNICATE WITH. AND THAT’S WHY IT WAS
REALLY, REALLY IMPORTANT. AND SO, AT ARTS CENTER,
I STARTED TO LEARN SOME OF THOSE FUNDAMENTALS. A LOT OF THEM BEING TO
UNDERSTANDING A FORM, UNDERSTANDING OF LIGHT,
COLORS, MATERIALS. AND THAT’S WHAT REALLY SEGUED
INTO GOING INTO LEARNING MORE ABOUT CONCEPT DESIGN,
CONCEPTUAL DESIGN. SOON AFTER GRADUATING
ARTS CENTER, I QUICKLY HAD TO FIND A JOB, YOU KNOW, AS WE
ALL KNOW, WITH STUDENT LOANS AND THINGS LIKE THAT
JUST REALLY PILING UP. I FOUND A JOB WORKING
WITH AN ADVERTISING. AND THE INDUSTRY OF ADVERTISING
IS ACTUALLY SUPER HUGE. AND THERE’S A NEED FOR
DESIGNERS, GRAPHIC DESIGNERS, ILLUSTRATORS, PEOPLE THAT
DO– THAT KNOW HOW TO– YOU DO FLASH, WEB DESIGNERS, PEOPLE THAT KNOW
HOW TO DO CINEMA 4D. THERE ARE SO MANY JOBS OUT THERE
WITHIN THIS CREATIVE FIELD. AND SO WORKING IN ADVERTISING,
I FOUND MYSELF WORKING WITHIN THE GAME SPACE
AND MOVIES. SO I WAS DESIGNING MOVIE
POSTERS AND VIDEO GAME PACKAGES. AS WELL AS IF YOU’RE
LOOKING LIKE GAME AND FORM OR THE COVERS, THE ADS IN THERE, THOSE ARE THINGS
THAT WE’RE DESIGNING. AND THAT WAS A LOT OF FUN. IT WAS REALLY, REALLY COOL. YOU GET TO SEE YOUR WORK BEING
PRINTED OUT ON A MONTHLY BASIS. BUT LATER, I STARTED
TO GO, “MAN, I’M– BUT I’M NOT DESIGNING.” YOU KNOW? I’M NOT THE GUY
THAT’S CREATING THE GEARS OF WAR CHARACTERS THAT I’M
CREATING ADS FOR, YOU KNOW. AND THAT’S WHAT KIND OF
LIKE BUGGED ME A LITTLE BIT, YOU KNOW. SO I STARTED TO WORK A LITTLE
BIT HARDER ON MY OWN PORTFOLIO AT HOME AND AT NIGHT, AND STARTED TO PUT
TOGETHER A DESIGN PORTFOLIO TO WORK MORE INTO VIDEO GAMES. AND SO THIS IS SOME OF THE WORK
THAT HAS BEEN SORT OF COMPILED UP THROUGH THE YEARS
OF NOW WORKING WITHIN THAT VIDEO GAME INDUSTRY. AT ONE POINT, I WAS AT A COMPANY
THAT I THOUGHT WAS REALLY, REALLY, YOU KNOW,
THE– MY GOAL, RIGHT? AND THAT GOAL WAS TO WORK
AT A TOPNOTCH GAME COMPANY, WORK WITH A GOOD ART DIRECTOR,
GOOD OTHER CONCEPT ARTISTS, AND JUST WORK ON, YOU KNOW,
HAVE FUN ALL DAY LONG. LUCKILY, I GOT TO THAT GOAL. IT WAS REALLY COOL. BUT ONE THING THAT GOT MESSED UP WAS THE ECONOMY CRASHED
REALLY BAD AROUND 2007, AND THAT STUDIO JUST
KIND OF SHUT DOWN. AND SO I WAS LIKE
LEFT OUT OF A JOB. I WAS LIKE, “OH MY
GOD, LIFE SUCKS. I’M GOING TO GO BACK TO A
BANK OR SOMETHING,” RIGHT? AND SO, “MY GOD, THAT BANK
JOB SOUNDS ACTUALLY KIND OF GOOD NOW.” BUT, YOU KNOW, THAT PASSION,
THAT PART ABOUT, YOU KNOW, THE FIRST SLIDE WITH PLAYING
TOYS, GAMES, VIDEO GAMES, ALL THAT STUFF WAS COMING
BACK TO ME AGAIN, YOU KNOW. AND IT WAS A LITTLE SADDENING,
YOU KNOW, HAVING THAT DREAM KIND OF BE TAKEN AWAY, YOU KNOW, JUST BECAUSE OF A BAD
ECONOMY, YOU KNOW. SO WHAT DID I DO? I JUST KEPT DRAWING, YOU KNOW. I FED ALL OF THAT ENERGY
INTO MY PASSION AGAIN. AND SO I STARTED TO CREATE
ANOTHER PORTFOLIO AND STARTED TO WORK MORE INTO
THE FREELANCE MARKET. AND THAT’S WHEN I
STARTED MY OWN COMPANY, MY OWN STUDIO, SCRIBBLE
PAD STUDIOS. AND AT SCRIBBLE PAD,
WHAT WE DO IS WE DO A LOT OF DIFFERENT DESIGNING
FROM VIDEO GAMES. THIS IS SOMETHING
FROM TITANFALL. WE ALSO WORKED ON GAMES
FROM LIKE CALL OF DUTY, MEDAL OF HONOR, INFAMOUS,
GEARS OF WAR, SHOOT, UNCHARTED. THE LAST? YEAH. ANYWAY, THERE’S A LOT OF GAMES
THAT KIND OF BEEN ABLE TO– I’VE BEEN FORTUNATE TO WORK
ON IN THE PAST FEW YEARS. AND WE WERE ALSO–
WHAT’S KIND OF INTERESTING ABOUT THIS INDUSTRY
RIGHT NOW, AS WELL, IS THAT WITH ANY VIDEO GAME
COMES A REALLY COOL MOVIE, COMES A COOL ANIMATION
SERIES, COMES A COOL TOY BRAND, COMES A COOL T-SHIRT BRAND,
YOU– AND SO ON AND SO FORTH. YOU GUYS KNOW WHAT
I’M TALKING ABOUT. AND EVEN WHEN DISNEY
BOUGHT OUT STAR WARS, IMMEDIATELY YOU’D SEE STAR
WARS BRANDED STUFF AT PETSMART. YOU KNOW WHAT I MEAN? LIKE CHEWBACCA COLLARS
AND STUFF. THOSE– I THOUGHT IT
WAS THE COOLEST THING. I BOUGHT SOME. YEAH, I FELL INTO
THE HYPE TOTALLY. SO THAT’S WHAT WAS
REALLY FUN, YOU KNOW. AND, YOU KNOW, YOU’RE ALWAYS
GOING TO HIT YOUR UPS AND DOWNS AND YOUR DIPS, BUT THAT PASSION, THAT PART ABOUT WHAT GOT
YOU GUYS EXCITED ABOUT ART IN THE FIRST PLACE WHEN
YOU GUYS WERE YOUNG, IT’S PROBABLY STILL THE
SAME REASON WHY YOU GUYS ARE HERE TODAY. AND SO, JUST WANT TO SHOW
YOU GUYS SOME OF THAT PATH, YOU KNOW, AND SHOWING YOU GUYS
THAT IT’S REALLY ABOUT KIND OF BEING IN THIS
SPACE OF CREATIVITY, LEARNING THE FUNDAMENTALS
OF DESIGN, LEARNING THE FUNDAMENTALS
OF ART, YOU KNOW, LISTENING TO YOUR TEACHERS
WHEN THEY’RE SAYING, “HEY, OK, WE’RE GOING TO DO A– WE’RE GOING TO DRAW AN
APPLE TODAY,” YOU KNOW. AND YOU’RE LIKE, “OH, MAN.” BUT WHAT ENDS UP
HAPPENING IS IT TRANSLATES INTO STUFF LIKE THIS, YOU KNOW. AND IT TRANSLATES INTO BEING
ABLE TO PORTRAY AND SHOW FORM IN DIFFERENT CONTEXT
AND DIFFERENT IDEAS. SO MY FORTE IS PARTICULARLY
WITHIN ENVIRONMENT DESIGN. SO WHAT I WORK ON MAINLY IS
I DESIGN OUT WHAT THE LEVELS AND THE ENVIRONMENTS
THAT YOU PLAY IN WITHIN A VIDEO GAME SPACE. I ALSO DESIGN A LOT
OF MUSIC VIDEOS SETS. ALSO WORKING WITH THEME PARK
DESIGN, DESIGNING ATTRACTIONS, WHAT DO THE ACTUAL
RIDES LOOK LIKE, WHAT DOES THE ENTRANCE
LOOK LIKE, YOU KNOW. SO THERE’S A LOT OF COOL AND
INTERESTING THINGS HAPPENING. THIS IS SOME WORK THAT’S KIND
OF LIKE MY PERSONAL STUFF THAT I DO ON THE SIDE. IT’S LIKE A LITTLE SIDE
PROJECT OF DOING JUST LIKE WORLD WAR II INSPIRED
ILLUSTRATIONS AND STUFF. AND SO THESE ARE THINGS THAT
I JUST KIND OF DO ON THE SIDE TO DO FUN STUFF OUTSIDE
OF THE FUN WORK STUFF. SO IT’S JUST FUN
AND FUN, YOU KNOW. WHAT CAN GO WRONG? IT’S AWESOME. AND SO YEAH, ONE OF THE THING
THAT I KIND OF WANT TO SHOW– AND HERE ARE JUST SOME OF THE
CLIENTS THAT I’VE BEEN FORTUNATE TO WORK WITH OVER
THE PAST FEW YEARS. AND THEY RANGE FROM
ALL DIFFERENT SORTS OF BOOK PUBLISHERS TO GAME
COMPANIES TO FILM COMPANIES. AND SO, THE THING IS, IS
THAT THIS INDUSTRY, RIGHT, THE INDUSTRY OF THIS– OF
ALL THESE CREATIVE FIELDS ARE IN NEED OF JUST GOOD DESIGNERS. YOU KNOW OF– IN NEED
OF PEOPLE THAT KNOW HOW TO COMMUNICATE GOOD DESIGN
WITHIN A REALM OF AN IMAGE, WITHIN A REALM OF, YOU KNOW,
3D SPACE WITHIN AN ANIMATION. WHATEVER IT IS, THEY’RE
LOOKING FOR PEOPLE WITH TALENT. AND RIGHT NOW GUYS, AND,
YOU KNOW, I TELL THIS A LOT TO MY STUDENTS IS THIS IS
THE FIRST TIME IN OUR HISTORY THAT ART AND THE
PROFESSIONAL WORLD HAVE MET AT THIS TYPE OF LEVEL, YOU KNOW. SO THESE ARE REALLY, REALLY COOL
AND FORTUNATE POSITION TO BE IN, THAT YOU GUYS ARE, YOU KNOW,
FILLING IN THAT MARKET. THE VIDEO GAME MARKET, WHEN I
GRADUATED TO ART CENTER IN 2004, WAS AN $8 BILLION MARKET. IT JUST ECLIPSED FILM. NOW, IT’S A $65 BILLION MARKET. IT– I DON’T KNOW, MATH
PEOPLE, IT– YOU KNOW. HOLY COW, IT GOT HUGE, RIGHT? SO, YOU KNOW, THE MARKET IS
GETTING BIGGER AND EVERYTHING AS YOU CAN TELL IS IT’S JUST A
GROWING MARKET WITH VIDEO GAMES, TOYS, AND THAT SORT OF THING. AND YOU GUYS PLAY
LEAGUE OF LEGENDS AND, YOU KNOW, GAMES LIKE THAT. YEAH. SO THERE’S ALL GAMES THAT,
YOU KNOW, WE GET TO WORK ON, YOU KNOW, SO IT’S REALLY FUN. YOU KNOW WHAT I MEAN? SO. [ INAUDIBLE REMARK ] YEAH, DEFINITELY, YOU KNOW. SO ONE THING THAT I
JUST WANT TO SHARE WITH YOU GUYS IS
FOLLOW YOUR PASSION. YOU KNOW, THAT PASSION,
THAT VEIN THAT WAS JUST SORT OF BEING THE BACKBONE OF KIND OF LIKE THE CAREER PATH
WAS JUST FOLLOWING THAT, FOLLOWING WHAT YOU WANT TO DO. THE THINGS THAT GET YOU
EXCITED IN THE MOVIES THAT WANT TO MAKE YOU COME BACK TO ART
CLASS AND DRAW THEM AGAIN. YOU KNOW, THAT’S THE STUFF
THAT’S ALL RIGHT HERE THAT CAN REALLY BUILD, YOU
KNOW, A REALLY AWESOME CAREER, YOU KNOW, PROVIDE A LOT
OF YOU KNOW CONTENT. YOU KNOW WHAT I MEAN? BECOME VERY SATISFIED
WITH WHAT YOU CAN PRODUCE AND WE’RE ALWAYS KIND OF PUSHING
YOUR BOUNDARIES AS A DESIGNER. SO THAT’S MY BIT RIGHT THERE. AWESOME. THANKS, GUYS. [ APPLAUSE ] SO COOL. [ INAUDIBLE REMARK ]>>WELL, FIRST OFF, THANK
YOU FOR HAVING US HERE. IT’S A THURSDAY NIGHT. IT’S PARTY TIME, RIGHT? AND SO JAMES AND
I, WE DROVE KIND OF FROM THE LA PASADENA
AREA AND THE TRAFFIC SUCKS. SO IF YOU GUYS LIVE
IN THAT VICINITY, I’M SORRY AND THANK YOU. WE GOT SOME COOL PRIZES AND
SWAG TO GIVE OUT TO YOU GUYS. IT’S NOTHING MUCH, IT’S
JUST T-SHIRTS, YOU KNOW, SO DON’T GET TOO EXCITED. BUT, YOU KNOW, JUST OUT OF
CURIOSITY BECAUSE JAMES AND I, WE COME FROM ART CENTER. AND ART CENTER IS A SPECIFIC
TYPE OF DESIGN SCHOOL. AND MY BACKGROUND,
I WENT TO ART CENTER IN 2006, AND I LEFT IN 2009. AND MY MAJOR WAS PRODUCT DESIGN. SO I DESIGNED, YOU KNOW,
WATCHES, SOAPS, PHONES, A LOT OF SMALL STUFF,
AND IT WAS FUN. BUT I’M TRYING TO BE
REALLY EXCITED HERE. HOW MANY OF YOU GUYS ARE
PRODUCT DESIGNERS HERE? JUST RAISE YOUR HANDS. ALL RIGHT. SO WE GOT LIKE A
PRETTY LARGE NUMBER. IT SEEMS LIKE AROUND 70%. HOW ABOUT ARCHITECTURAL
DESIGNER? ZERO PERCENT, ONE PERSON. THANK YOU, YOU’RE HERE. YOU MADE IT, MAN. HOW ABOUT SCULPTURE DESIGN? AM I MAKING THAT UP,
WESLEY [ASSUMED SPELLING]? I MADE IT UP.>>INTERIOR DESIGN.>>INTERIOR DESIGN, NOT
SCULPTURE, INTERIOR DESIGN. THREE, FOUR, WELCOME. [ INAUDIBLE REMARK ] THIS IS GETTING EXCITING, FIVE. ALL RIGHT. AM I MISSING ANYTHING? TRANSPORTATION DESIGN.>>NO.>>ZERO. YOU GUYS DON’T
HAVE CARS, IT’S OK. SO ANYWAYS, MY BACKGROUND
IS PRODUCT DESIGN. I STUDIED FOR ABOUT TWO YEARS. AND I WILL TELL YOU, IT TOOK
ME ABOUT TWO YEARS TO REALIZE THAT I DIDN’T WANT TO CONTINUE. BUT I LEARNED A LOT
OF VALUABLE THINGS. SORRY. I’M NOT TRYING TO DISCOURAGE YOU
OUT OF YOUR MAJOR. BUT LET’S JUST KIND OF GO
THROUGH MY SKETCHBOOKS HERE. SO, YOU KNOW, GROWING UP,
AND THIS WAS PRE-COLLEGE. I STILL JUST DOODLE IDEAS, YOU
KNOW, A LOT OF NONSENSICAL, FICTIONAL, YOU KNOW, CHARACTERS. BUT I LOVE THE IDEA OF WORLD
CREATION, AND I LOVE THE IDEA OF JUST KIND OF EXPRESSING
MY OPINIONS. AND THAT WAS THE MOST
IMPORTANT THING FOR ME. MAINLY BECAUSE I SUCK AT
WRITING, AND BELIEVE IT OR NOT, JAMES AND I WERE PROBABLY ONE OF
THE WORST ASIANS ON OUR AVERAGE. WE ARE ON THE– WE ARE A
MINORITY GROUP IN TERMS OF LIKE THE LOWEST
GPA GRADE LEVEL. SO WE’RE PROBABLY ABOUT
2.0, 2.3 GRADE AVERAGE, SO IT’S NOT GOOD, YOU KNOW. BUT IN THIS WORLD,
I FELT COMFORTING. YOU KNOW, I FELT LIKE I CAN
ACTUALLY EXPRESS MYSELF. I WAS ABLE TO ARTICULATE
IDEAS WITHOUT BEING GRADED, WITHOUT HAVING TO FOLLOW THIS
ACADEMIC STRUCTURE, YOU KNOW, AND THAT’S– THAT WAS JUST ME. AND IT WAS JUST PURELY
EXPRESSING MY VISUAL IDEAS. AND, YOU KNOW, THERE’S A LOT
OF THINGS THAT INFLUENCED ME, THERE WAS A LOT OF ART BOOKS,
THERE WAS A LOT OF MOVIES AND TV SHOWS AND CARTOONS. WHAT REALLY GOT ME INTO THIS
FIELD WAS, YOU KNOW, GROWING UP, JUST LIKE MANY OF YOU GUYS. I GREW UP WATCHING
SIMPSONS RELIGIOUSLY. AND I WAS LIKE, “MATT
GROENING IS THE MAN.” I MEAN, THERE’S KIDS, I
DON’T WANT TO SAY [NOISE]. BUT HE THE SHIZZLE
MA NIZZLE, YOU KNOW. BUT I WANTED TO DO
ANIMATION, BUT I DIDN’T WANT TO DO THE WORK OF ANIMATION. IT’S KIND OF– DOESN’T
MAKE ANY SENSE. BUT MEANING, I WANTED
TO CREATE THE WORLD. I LOVE THE IDEA THAT THERE
ARE SO MANY CHARACTERS, SO MANY DIFFERENT LOCATIONS,
BUT I HATED ANIMATING. SO I WENT TO AN ANIMATION SCHOOL
AND THEY MADE ME DRAW SOME LIKE, SOME CHUBBY DUDE WALKING ACROSS
THE STREET, AND I MADE HIM DRAW ACROSS A PAGE AND
HE WENT OFF THE PAGE BECAUSE MY LAYOUT WAS INCORRECT. AND I’M JUST LIKE, “SCREWED. THIS IS BAD, THIS IS HORRIBLE. WHY WOULD ANYONE DO
THIS IN ANIMATION?” BUT I JUST REALIZED
IT WASN’T FOR ME. IT WASN’T A WORLD CREATION, NOT
IN– NOT WHAT I THOUGHT IT WAS. AND SO, YOU KNOW, I JUST
WENT BACK TO MY SKETCHBOOK. I DID WHAT I DID NATURALLY,
YOU KNOW, DURING CLASS. AND I ATTENDED COMMUNITY
COLLEGE BEFORE ART CENTER FOR ABOUT TWO YEARS. AND THIS IS WHAT I DID
IN MY WRITING CLASS, IN MY MATH CLASS,
ART HISTORY CLASS. [ INAUDIBLE REMARK ] SO AS YOU CAN SEE, IT’S A
LOT OF WORK FROM MY ART CLASS AND MY HISTORY CLASS
AND MY MATH CLASS. BUT, YOU KNOW, AND JAMES,
WE TALKED ABOUT PASSION. AND PASSION IS SOMETHING
THAT, YOU KNOW, I’M GOING TO BE A BROKEN RECORD,
BUT WE WANT TO KIND OF EXPRESS, YOU KNOW, HOW IMPORTANT THAT IS
REGARDLESS OF YOUR EDUCATION. AND I THINK EDUCATION IS
SOMETHING THAT WE’RE GOING TO GET EXPOSED TO, DIFFERENT
AVENUES OF EDUCATION, DIFFERENT PRINCIPLES, DIFFERENT
FOUNDATIONS, DIFFERENT ROLES, AND DIFFERENT, YOU
KNOW, THEORIES RIGHT? SO WHEN I WENT INTO ART
CENTER, AGAIN, SPEND TWO– FIRST THREE YEARS
DOING PRODUCT DESIGN. HOW MANY OF YOU GUYS, IN
PRODUCT DESIGN, HOW MANY– A LOT OF IT IS ABOUT
BRAND, RIGHT? WHAT ELSE? JUST SCREAM IT OUT. DON’T GET– NOT ALL AT ONCE. WHAT?>>MANUFACTURING.>>MANUFACTURING. WHAT ELSE?>>MARKETING.>>MARKETING. WHAT ELSE? YES.>>ANALYSIS.>>ANALYSIS. DEMOGRAPHIC. WHOO, SUPER FUN, RIGHT? IT’S LIKE HOLY– DON’T
GET ALL EXCITED HERE. I WANT TO GO AND
DO SOME RESEARCH. BUT– IT WAS A VERY
INTERESTING LEARNING PROCESS. AND IT WAS SOMETHING THAT
WAS VERY NEW TO ME, YOU KNOW. AND WHAT’S WRONG
IN MY SKETCHBOOK? AND I WAS LIKE, “WHY? WHY ARE YOU PUNISHING ME, MAN? I CAME HERE TO DO ART AND
YOU’RE MAKING ME DO RESEARCH.” AND I DID BAD IN ENGLISH. AND DOING THAT WAS JUST
GOING AGAINST MY GRAIN. BUT IT WAS ANOTHER FORM. WHAT I LEARNED WAS ANOTHER
FORM OF BEING ABLE TO KIND OF ARTICULATE MY IDEAS ON
A MORE GENERALIZED LEVEL, TO BE ABLE TO COMMUNICATE, NOT
ONLY TO ME, BUT TO THE PEOPLE THAT I’M TALKING TO, TO THE
PEOPLE THAT I’M PRESENTING IT, AND TO THE GUYS THAT
ARE LOOKING AT MY WORK. AND THAT’S WHAT I LEARNED. IT WAS LEARNING HOW TO
CONCEPTUALIZE YOUR IDEAS, LEARNING HOW TO ARTICULATE
YOUR IDEAS, AND LEARNING HOW TO BE VERY CLEAR ABOUT
YOUR IDEAS, YOU KNOW. WHETHER IT’S LIKE
CRAZY PULL TOYS. I’M SURE YOU GUYS
ARE KIND LOOKING UP LIKE, “WHAT IS THAT THING?” BUT THIS WAS FOR A
CLASSROOM ASSIGNMENT. AND VERY SIMILAR
TO WHAT’S PROBABLY ON YOUR– ON THE WALLS HERE. WE’RE LOOKING THROUGH
THE GALLERY. AND IT’S A LOT OF JUST IDEAS
IN MY SKETCHBOOK, RIGHT? AND EVENTUALLY THOSE IDEAS
KIND OF REFINED THEMSELVES, THEY KIND OF EVOLVED
AS WE KIND OF GO THROUGH THE CREATIVE PROCESS. AS WE KIND OF– WE START
TO REFINE OUR IDEAS, WE START TO KIND OF CHIP AWAY
THE ROUGH EDGES, AND WE START TO GET INTO A LITTLE BIT MORE,
MORE LIKE CLARITY, RIGHT? SO THAT’S SOMETHING THAT
JAMES AND I, WE REALLY TRY TO HONE DOWN, YOU KNOW,
THE ART OF BEING CLEAR. AND THEN THAT WAS A
PROCESS IN ITSELF. AND SO THE BASIS OF THIS
PROJECT, WHAT I ENDED UP WITH, WAS THIS FISH PULL TOY. AND WE ACTUALLY HAVE
TO BUILD THIS THING AND I’M HORRIBLE
AT BUILDING THINGS. AND I THINK I MIGHT
HAVE SOME IMAGES HERE. BUT WE GOT TO DO THIS REALLY
COOL LIKE MANUAL HOW TO USE, HOW TO– HOW IT ACTUALLY
FUNCTIONS, WHAT THE MATERIALS
ARE MADE OUT OF. AND IT WAS ACTUALLY
REALLY HELPFUL, YOU KNOW, BECAUSE I WAS HORRIBLE
IN ENGLISH. I WAS ABLE TO KIND OF
WRITE OUT SMALL LITTLE, YOU KNOW, FRAGMENTS OF WORDS. I WAS LIKE, “I CAN DO THIS. THIS IS EASY.” PULLING, TUG, WOOD, AWESOME. YOU KNOW WHAT I MEAN? YOU DON’T HAVE TO WRITE
LIKE AN ESSAY WITH PIECES AND LIKE, “WHAT IS THAT, MAN? THAT’S WEIRD.” GO DO THAT AT UC, YOU
KNOW, DIFFERENT UC. BUT THIS WAS MY LANGUAGE. THIS IS MY WAY OF SPEAKING
TO THE PEOPLE, YOU KNOW, TO SPEAKING TO KIND
OF THE OUTSIDE WORLD. AND SO– THERE IT IS. LOOK AT THAT. DON’T GET EXCITED. IT’S PRETTY SWEET. HOLD ON. SO THIS WAS
ACTUALLY KIND OF FUN OR NOT, IT WAS SORT OF FUN. BUT WE GOT TO DO A LOT
OF EXPLORATION IN KIND OF BUILDING THESE MOCKUPS. AND BEFORE WE GOT TO KIND
OF THE FINALIZED IDEA HERE, AND THIS WAS WHAT WAS I– WHAT
I PRESENTED AS A FINAL CONCEPT. AND IT WAS AMAZING BECAUSE
I PUT ALL THIS EFFORT AND BOUGHT INTO IT. AND DURING OUR PRESENTATION,
I WAS SUPPOSED TO PERFORM OR I WAS SUPPOSED TO KIND OF SHOW HOW THIS THING
WORKS AND EVERYTHING BROKE. IT WAS AWESOME. SO I WAS LIKE, “DUDE, CAN YOU
GIVE ME A PAPER AND PENCIL, MAN. I DON’T WANT BUILD
STUFF ANYMORE.” BUT IT WAS A GREAT LEARNING
EXPERIENCE, YOU KNOW, BECAUSE IT SHOWED ME WHAT IT
TOOK FROM GOING FROM PAPER, FROM RESEARCH TO PAPER
TO PHYSICAL PRODUCT. NOW, LET’S ZOOM OUT HERE, SO
YOU DON’T SEE WHITE PAPER. SO I– WHAT I EVENTUALLY STARTED
GETTING INTO WAS I WANTED TO KIND OF EXPAND MY
EDUCATIONAL EXPERIENCE. AND SO I GOT INTO CARS BECAUSE
WE HAVE A CAR DESIGN PROGRAM AT ARTS CENTER. AND, YOU KNOW, TRANSPORTATION
DESIGN WAS ALWAYS REALLY INTERESTING JUST
BECAUSE, YOU KNOW, YOU GET TO DESIGN
A LARGER PRODUCT. IT WASN’T SOMETHING SMALL. IT WASN’T HANDHELD. AND IT WAS SOMETHING THAT
I CAN, YOU KNOW, KIND OF, YOU CAN IMAGINE YOURSELF LIKE
BEING ON THIS LARGE VEHICLE. IT ALMOST WAS LIKE YOUR
PERSONAL SPACESHIP, YOU KNOW. SO I DID THIS FOR ABOUT A YEAR. AND I’LL JUST KIND
OF SCROLL THROUGH. AND A LOT OF WHAT I LEARNED IN DOING TRANSPORTATION
DESIGN WAS EVERYTHING WAS ABOUT AESTHETICS. SO IT HAD A LOT TO DO
WITH FUNCTIONALITY, BUT IT HAD A LOT MORE TO DO
WITH THE SCULPTURE ASPECT, KIND OF THE FORM BUILDING,
UNDERSTANDING, YOU KNOW, HOW TO MAKE THINGS LOOK SEXY. THAT WAS IT, LIKE
THAT’S WHAT I LEARNED. I WAS LIKE, “IF YOUR
CAR DOESN’T LOOK SEXY, DON’T PUT IT ON THE WALL, MAN.” MY TEACHER WAS SO MEAN. AND I’M SURE THERE
ARE SOME TEACHERS THAT ARE KIND OF MEAN HERE. BUT ONE TIME, HE CAME IN AND
WE HAD OUR WORK ON THE WALLS. AND, YOU KNOW, HE KIND OF TALKS
WITH A REALLY THICK ACCENT. HE’S LIKE, “OH JOHN, YOU KNOW,
WHY YOUR DRAWING OF THE CAR, THAT LOOK LIKE YOUR FACE?” I WAS LIKE, “WHAT
DOES THAT MEAN?” THAT’S INCREDIBLY EITHER REALLY
NICE OR REALLY OFFENSIVE. AND THEN SO HE WOULD JUST
KEEP GOING ON AND HE WAS LIKE, “YOU KNOW, OK, YOU KNOW,
LISTEN, YOUR CAR LOOKS COOL, BUT YOU WATCH WAY TOO
MUCH ANIMAL PLANET, MAN.” WHY YOUR CAR LOOK LIKE FISH?” AND I WAS LIKE, “DUDE,
WHAT IS THIS? I CAME TO EXPRESS MY IDEAS.” AND IT WAS JUST LIKE, YOU KNOW,
IT WAS HARD AT FIRST, YOU KNOW, BECAUSE YOU DON’T– WHEN YOU
GUYS ARE PRESENTING YOUR IDEAS IN CLASS, THERE’S KIND OF
THIS PRECIOUSNESS, RIGHT? YOU’RE LIKE, “OH, IT’S MINE.” AND ANYTIME ANYONE
SAYS ANYTHING CRITICAL OR CONSTRUCTIVE,
YOU’RE LIKE, “FU. DON’T TOUCH OR TALK
ABOUT MY STUFF.” BUT THERE’S SOMETHING TO
BE LEARNED BECAUSE IT– LIKE IT WASN’T, YOU
KNOW, ONLY YOUR OPINION, IT WAS ABOUT WHAT OTHER PEOPLE,
HOW OTHER PEOPLE PERCEIVED IT. AND THAT’S WHAT I
LEARNED IN THIS PROCESS. IT WASN’T ABOUT HOW
COOL I THOUGHT IT WAS. IT WAS ABOUT WHAT
IT COMMUNICATED AND HOW IT TRANSLATED. AND THAT’S WHAT I
LEARNED IN THIS PROCESS. SO IT’S A LOT OF CARS. AND EVENTUALLY, I STEPPED OUT OF
THE CAR REALM, AND I WAS LIKE, “I WANT TO DO ANIMATION. THAT’S AWESOME.” PIXAR IS MY DREAM. AND SO WE HAD AN
ASSIGNMENT WHERE WE HAD TO– WE GOT THE CHANCE TO DESIGN. WE DESIGNED SHREK. AND THIS WAS ALL A
CHARACTER-BASED PROJECT. BUT I USED A LOT OF SIMILAR
PRINCIPLES THAT I LEARNED IN PRODUCT DESIGN AND
TRANSPORTATION DESIGN. SO THE PRODUCT DESIGN ASPECT, I
LEARNED ABOUT RESEARCH, RIGHT? AND WHAT’S THE PURPOSE,
WHY AM I DOING THIS? AND SO I CAME UP WITH
THIS IDEA THAT, YOU KNOW, SHREK CAN ESSENTIALLY
BE BASED OFF OF ROCK, PAPER, AND SCISSORS. AND HIS CHARACTER WAS
MORE– A METAPHOR OF A ROCK. AND DONKEY WAS MORE OF
A METAPHOR OF PAPER. AND PUSS IN BOOTS WAS MORE OF
A METAPHOR OF SCISSORS, RIGHT? VERY SWIFT, VERY AGILE. AND USING ALL THAT I
LEARNED, WHAT I ENCOMPASSED IN THOSE TWO YEARS WERE–
YEAH, IN THE TWO MAJORS. I BASICALLY TRANSLATED INTO
DOING THESE CHARACTER DESIGNS AND IT WAS A VERY INTERESTING,
VERY INTERESTING EXPERIENCE, AND VERY INTERESTING
DESIGN PROCESS. AND BECAUSE IT KIND
OF– I WASN’T JUST– I DIDN’T FEEL LIKE I WAS
RANDOMLY DOING THINGS. I FELT LIKE I HAD A CONCEPT
AND I HAD A PURPOSE, RIGHT? SO WE HAVE OUR IDEAS
AND WE HAVE A REASON FOR WHY WE’RE GENERATING
THESE IDEAS. AND I JUST PUT MORE PURPOSE FOR WHY WE’RE DESIGNING
THESE THINGS. SO HERE ARE SOME IDEAS. SO THIS IS PRINCE
CHARMING, RIGHT. AND MY CONCEPT FOR THIS–
BECAUSE IF YOU GUYS REMEMBER– HAVE YOU GUYS– MANY OF
YOU GUYS WATCHED SHREK? ALL RIGHT, KIND OF WEIRD MOVIE. BUT THERE’S A CHARACTER
NAMED PRINCE CHARMING. HE’S KIND OF WEIRD. HE’S A LITTLE LOW IQ, RIGHT? HE PRAISES HIS MOM,
THE FAIRY GODMOTHER. WELL, MY IDEA WAS HE– IT
SAYS– IT’S ALWAYS HIS BIRTHDAY, AND THE FAIRY GODMOTHER IS
ACTUALLY A HAT THAT SITS ON TOP OF HIS HEAD, RIGHT? SO SHE’S BASICALLY THE
BRAINS OF THE OPERATION, BUT TO HIM IT’S LIKE,
“PARTY TIME. HEY, GUYS, WHAT’S UP? WHERE’S MY CASTLE?” YOU KNOW, SO THAT’S KIND OF
HIS WHOLE LIKE PERSONALITY, AND I WANTED TO SHOW THAT
JUST IN THE EXPRESSIONS, AND THE DEVELOPMENT OF
THE CHARACTER DESIGN. AND SO THAT WAS KIND OF MY
APPROACH WITH THIS KIND OF WORK. SO I’LL CONTINUE ON. I THINK I HAVE LIKE
150 SLIDES HERE. SO I’M JUST GOING
TO SCROLL THROUGH. SO WE DEFINITELY WANT TO GET
IN TO SOME, YOU KNOW, Q&A. AND EVENTUALLY, YOU KNOW, I–
AS I CONTINUED TO EXERCISE, YOU KNOW, SOME OF
THE FOUNDATIONS, SOME OF THE THINGS I LEARNED
IN, YOU KNOW, OTHER MAJORS, I STARTED TO SEE THE
VALUE IN FOUNDATION. I STARTED TO SEE THE VALUE IN ALL THE BORING ASSIGNMENTS
MY TEACHERS MADE ME DO, YOU KNOW, LIKE PERSPECTIVE. LIKE WHO LOVES PERSPECTIVE HERE? REALLY? IF YOU RAISE YOUR HAND,
I WILL GIVE YOU A HIGH FIVE. YOU ARE LYING. YOU ARE SUCH A LIAR. NO, BUT, YOU KNOW, PERSPECTIVE
WAS ONE OF THOSE THINGS WHERE I’M LIKE, “WHY
ARE WE DOING THIS, MAN?” IT’S LIKE THE DRIEST THING
IN THE WORLD, YOU KNOW, OR EVEN LIKE ART
HISTORY LIKE, “WHO– WHY? WHO WANTS TO DO THAT?” YOU KNOW, I DON’T WANT TO
LEARN ABOUT THE HISTORY OF ART, BUT IT WAS– IT CAME TO A POINT
WHERE, YOU KNOW, I REALLY FELT LIKE IT WAS MY PARENTS TELLING
ME SOMETHING AND I DIDN’T WANT TO LISTEN TO THEM UNTIL IT
HAPPENS, AND YOU’RE LIKE, “OH, THAT’S WHY WE LEARN IT. THAT’S COOL.” THAT’S WHAT I FELT LIKE. THAT’S WHAT I FELT
SCHOOL WAS LIKE, YOU KNOW. AND THE INSTRUCTORS ARE JUST
BASICALLY A DIFFERENT FORM OF OUR PARENTS, TRYING TO TEACH
US THESE LESSONS, AND WE’RE JUST LIKE CONSTANTLY TRYING TO IGNORE
THEM AND GO AGAINST THEM, RIGHT? SO– BUT AGAIN, IT WAS SUCH A
LIBERATING EXPERIENCE BECAUSE, YOU KNOW, ONCE SOME OF
THOSE THINGS CLICKED, I SOON REALIZED– YEAH, I’M JUST
GOING TO GO THIS FULL SCREEN BECAUSE THIS DON’T
REALLY MATTER. WAIT. WHERE ARE WE? FULL SCREEN. SEE, WE KNOW HOW
TO USE COMPUTERS. SO WE– OH, YOU KNOW, SO I BASICALLY USE THE
SAME PRINCIPLES IN A LOT OF THE OSSUARIES
[PHONETIC] YOU SEE UP HERE. AND WHAT YOU GUYS WILL SEE
IS JUST A DIFFERENT VARIETY OF DESIGNS, DIFFERENT
VARIETY OF THEMES, CONCEPTS, AND THINGS LIKE THAT. BUT THE MORE OF WHAT I’M
TRYING TO SAY IS, YOU KNOW, BEHIND EVERY DRAWING IS A– BEHIND EVERY DRAWING IS
A REALLY CLEAR CONCEPT, AND BEHIND EVERY GREAT DESIGN
IS A REALLY CLEAR PURPOSE. I JUST MADE THAT UP. DOES IT SOUND PRETTY COOL? ALL RIGHT. I WAS THINKING, I’M LIKE, “I
HOPE I DON’T EFF THIS UP.” WE– SO I GUESS, YOU KNOW, I’M GOING TO SHOW YOU
GUYS SOME OF THE SLIDES. I’M GOING GO A LITTLE FAST
HERE SO THAT JAMES AND I, WE CAN OPEN UP TO Q&A. SO YOU SEE A LOT OF ROBOTS. AND EVENTUALLY I STARTED
KIND OF WORKING MY WAY UP. SO YOU KIND OF SEE THE
GROWING PAINS, RIGHT? I KIND OF WENT FROM
PRODUCT DESIGN TO CARS, AND THEN I FINALLY GOT,
YOU KNOW, THE CONFIDENCE. I WAS LIKE, “I’M GOING
TO DO AN ENVIRONMENT.” AND I WAS LIKE, “OH, GEEZ. THAT’S A LOT STUFF, YOU KNOW.” SO I WAS LIKE, YOU KNOW,
ANS EVERYTHING FOR ME IN ART AND IN DESIGN AND
EDUCATION IN GENERAL, IT’S A LEARNING PROCESS, RIGHT? IT’S TO TAKE THINGS
ONE STEP AT A TIME. AND IF YOU GUYS EVER FEEL LIKE
OVERWHELMED BY A BIG IDEA, JUST TRY TO MAKE IT SIMPLIFIED,
TRY TO TAKE SMALLER STEPS, YOU KNOW, TRY TO TACKLE
YOUR IDEAS, AND, YOU KNOW, MORE EFFICIENTLY AND
MORE EFFECTIVELY, AND SO THAT WE CAN CONQUER
SMALLER PIECES RATHER THAN TRYING TO CONQUER
SOMETHING BIG. SO THAT CONCLUDES
MY PRESENTATION. THANK YOU. [ APPLAUSE ] [ INAUDIBLE REMARK ] ALL RIGHT. COOL. SO OPEN Q&A. NOW, IT’S YOUR TURN TO PRESENT. WE DON’T WANT TO TALK, OK? YES. LIKE THEY GO, “OH,
THIS IS MY SON JOHN. HE DOES GRAPHIC DESIGN.” I’M LIKE, “NO, I DON’T.” I DON’T DO THAT. YOU KNOW, ACTUALLY– OK. TRUE STORY, I’M NOT MAKING THIS UP BECAUSE I KNOW IT’S
FUNNY AND, YOU KNOW, ME AND JAMES ARE CRACKING
REALLY LAME JOKES. BUT, YOU KNOW, AT
A CERTAIN POINT, IF YOU CONTINUE WORKING
HARD AND DOING WHAT YOU DO, YOU’LL EVENTUALLY
GET SUCCESSFUL, YOU’LL GET GOOD AT IT, RIGHT? IT’S INEVITABLE, RIGHT? SO AT THE AGE OF 21 OR
NO 22, I THINK THAT’S WHEN I FIRST MET
JAMES AND HE GOT ME INTO KIND OF THE CAREER ASPECT. AND I GOT– I FELT LIKE I HIT
MY CREATIVE OR MY SUCCESS POINT AT THE AGE OF LIKE 23
BECAUSE I WAS MAKING– I THINK I MADE LIKE
MY FIRST $100,000. I WAS LIKE, “DUDE,
THAT’S BALLER. I’M GOING TO BUY A CAR. BE WHERE I WANT TO
BE LIKE, WHAT?” BUT AT THAT POINT MY DAD–
BECAUSE HE KNEW I WAS IN ART, BUT HE SAT ME DOWN AND WE’RE
EATING, HE WAS LIKE, “JOHN, I DON’T UNDERSTAND
WHAT DO YOU DO? WHAT ARE YOU DOING?” I WAS LIKE, “WHAT ARE
YOU TALKING ABOUT? I’M JUST EATING MY RICE.” AND HE WAS LIKE AWKWARDLY
SITTING THERE LIKE, “WHAT DO YOU DO? I DON’T GET IT.” AND I WAS LIKE, “IS THAT LIKE
A TRICK QUESTION OR IS THAT– OR ARE YOU LIKE GENUINELY
ASKING?” AND THAT’S– I THINK THAT WAS
THE FIRST TIME MY PARENTS WERE GENUINELY INTERESTED OR
CURIOUS IN WHAT I WAS DOING, BECAUSE BEFORE THAT, I
WAS A GRAPHIC DESIGNER FOR A LONG TIME. YEAH. SO I TOLD THEM I WAS
LIKE, “I WORK IN MOVIES, DAD.” HE WAS LIKE, “BUT–
WELL, I DON’T UNDERSTAND. YOU’RE NOT DRAWING. I DON’T SEE YOUR DRAWINGS
IN THE MOVIES, JOHN.”>>JOHN.>>”DON’T DO THAT, JOHN. I DON’T SEE THE DRAWING
IN THE MOVIES.” THE MOVIES HAVE A CG,
AND YOU DON’T DRAW CG.” AND HE WAS LIKE,
“WHAT ARE YOU DOING?” AND SO HE– I THINK
HE THOUGHT I WAS A– HE THOUGHT CONCEPT ARTIST
WAS LIKE CON ARTIST. YOU KNOW WHAT I MEAN? HE’S LIKE, “NO, YOU’RE
CON ARTIST. WHAT IS THAT?” I WAS LIKE, “DUDE,
THAT’S– WAS MY STUFF, MAN.” SO I HAVE TO EXPLAIN TO HIM. AND IT WAS EDUCATING MY PARENTS
AND JUST LIKE HOW, YOU KNOW, THIS INDUSTRY IS SO NEW. AND WHAT JAMES WAS SAYING, RIGHT
NOW IS THE TIME WHERE BUSINESS AND ART IS REALLY KIND
OF JOINING TEAMS PER SE. THEY’RE STARTING TO
UNDERSTAND ONE ANOTHER. BECAUSE CONCEPT DESIGN LIKE,
WHO KNOWS WHAT THAT IS? NO ONE KNOWS WHAT THAT IS. EVERYONE KNOWS WHAT A
DOCTOR IS, LAWYER, YOU KNOW. IF I SAY TO MY FAMILY
RELATIVES, I’M LIKE, “I’M A CONCEPT DESIGNER.” THEY’RE LIKE, “WHAT? I DON’T GET IT, WHATEVER.” YOU KNOW? AND SO– YEAH,
THAT’S HOW IT CAME OUT. YEAH. JAMES?>>OH MAN. WELL, MY BIGGEST [INAUDIBLE] WITH MY PARENTS IS ACTUALLY
HOW DO I GET INTO ARTS SCHOOL, YOU KNOW, HOW CAN I MAJOR
AN ART OR SOMETHING. AND I REMEMBER THAT BEING A– IT WAS A NEGOTIATION OF LET ME
APPLY TO ARTS SCHOOL ONE TIME AND IF I DON’T GET IN,
I WILL WORK FOR YOU FOR THE REST OF MY LIFE. THAT’S LITERALLY
WHAT I TOLD MY DAD.>>WELL–>>YOU KNOW, TO BASICALLY
WORK FOR HIM IN THE SUMMER. AND HE USED TO HAVE THIS LIKE
SMALL BUSINESS AND IT’S– I HATED WORKING THERE. SO HE KNEW THAT I WAS
SERIOUS IF I KIND OF PUT THAT ULTIMATUM OUT THERE. BUT EVEN NOW, I THINK MY PARENTS
STILL THINK I DO ANIMATION. YEAH. THEY GO, “OH– “>>THAT’S PRETTY GOOD.>>THEY THINK, “OH YEAH,
HE WORKS ON CARTOONS.” AND LIKE NOW, WELL
MAYBE 2%, YOU KNOW. BUT– BECAUSE EFFECTIVELY
WHAT WE DO AS A JOB IS THAT WE’RE SORT OF
A PROBLEM SOLVER, WE’RE LIKE A VISUAL
PROBLEM SOLVER. AND SO WHETHER WE WORK
IN FILM, VIDEO GAMES, AND WE CROSS-POLLINATE OUR
INDUSTRIES ALL THE TIME, YOU KNOW. I WORK IN FILM, HE
WORKS IN GAMES, AND WE DO IT ALL THE TIME,
WE BOUNCE BACK AND FORTH. BUT WE ALSO GET TO WORK IN COOL
THINGS LIKE RESTAURANT DESIGN. I USED TO WORK FOR– WE
ACTUALLY DID A LOT OF STUFF FOR SBE FEW YEARS BACK, AND WE
DID THE SLS HOTEL, THE BAZAAR, AND WE’RE DESIGNING AND
WORKING WITH PHILIPPE STARCK FOR THE INTERIOR GUYS
THAT MIGHT KNOW HIM. BUT, YOU KNOW, THIS REALM OF
CONCEPT THAT REALLY HELPS, KIND OF JUST BE A PROBLEM
SOLVER FOR EVERYTHING. AND I TRY TO TELL THAT TO MY
PARENTS, THEY’RE LIKE, “OH.” THEY– IT’S JUST
NOT THERE, YOU KNOW. ESPECIALLY, YOU KNOW, I DON’T
KNOW IF ANY OF YOU GUYS– THE OLDER GENERATION JUST DIDN’T
REALLY KNOW ART, THEY’RE LIKE, “YOU’RE GOING TO STARVE. AND YOU’RE GOING TO
PAINT BY THE BEACH. AND YOU’RE GOING TO SELL
THEM NEXT TO EVERYONE ELSE, AND YOU’RE GOING TO STARVE. AND I WAS LIKE, “NO, OLD MAN. IF IT IS, THEN I WILL. I DON’T KNOW.” BUT, YOU KNOW THAT’S KIND OF–
I WANTED TO EXPLORE THAT REALM, YOU KNOW, SO YEAH, BUT–>>THE BEST WAS A– I HAVE A
REALLY GOOD FRIEND OF MINE. HE IS A CAR DESIGNER
FOR MERCEDES-BENZ. AND THAT’S LIKE A HUGE THING. I’M LIKE, “DUDE.” EVERY TIME I SEE
A CAR, I’M LIKE, “DUDE, DID YOU DESIGN THAT?” HE WAS LIKE, “NO, MAN. JUST STOP. I DESIGN– I DO THE
HEADLIGHTS, SERIOUSLY.” [ LAUGHTER ] BUT HE’S– IT SOUNDS
REALLY IMPRESSIVE, AND IT IS IMPRESSIVE. AND WHAT HE DOES, HE
DOES REALLY GOOD AT IT. BUT AGAIN, GOING BACK TO
THE STATEMENT LIKE HOW DO– HOW DOES THE OUTSIDE WORLD
PERCEIVE US, BECAUSE WE’RE KIND OF A RARE, WEIRD BREED
OF PEOPLE, RIGHT? SO FOR THE LONGEST
TIME, HIS PARENTS AND HIS FRIENDS WOULD
COME UP AND BE LIKE, “OK, GEORGE [ASSUMED SPELLING]–
“HIS NAME IS GEORGE. SO GEORGE, IF YOU SEE
THIS, I’M SORRY, MAN. SO HIS NAME IS GEORGE AND HE
WAS LIKE, “GEORGE, YOU KNOW– HEY MAN, I KNOW YOU’RE IN CARS, DO YOU THINK I CAN
GET A DISCOUNT?” HE WAS LIKE, “WHAT ARE
YOU TALKING ABOUT?” HE’S LIKE, “YEAH, YOU
WORK AT MERCEDES RIGHT? WHAT DEALERSHIP DO YOU WORK AT?” HE’S LIKE, “NO MAN,
I DESIGN THAT.” AND HE WAS LIKE, “NO,
NO, SERIOUSLY MAN, WHAT DEALERSHIP DO YOU WORK AT?” HE’S LIKE, “NO, NO, NO. I DESIGN THE CARS.” HE’S LIKE, “WHY? WHAT ARE YOU TALKING ABOUT? THEY JUST MAKE THEM.” SO AGAIN, LIKE THAT
JUST SHOWS A LOT OF PEOPLE DON’T KNOW
THIS INDUSTRY. A LOT OF PEOPLE DON’T KNOW
THE INDUSTRY OF DESIGN, RIGHT? IT’S STILL A NEW THING.>>YEAH.>>AND SO, YOU KNOW, I’M SURE
YOU GUYS DEAL WITH THAT TOO, YOU KNOW, AND YOU GUYS
ARE GOING TO DEAL WITH IT, CONTINUE TO DEAL WITH
IT ON A REGULAR BASIS. BUT I GUESS, I GUESS
WHAT IT COMES DOWN TO IS DESIGN IS
EVERYWHERE, YOU KNOW, FROM LIKE THE WATER BOTTLES
TO FASHION, YOU KNOW, TO THE INTERFACE ON YOUR
COMPUTER, TO VIDEO GAMES, TO FACEBOOK GAMES, YOU KNOW. WHO PLAYS PUZZLES & DRAGONS? YEAH. YOU RAISE THOSE HANDS,
STOP– DON’T– COME ON. I SEE ONE. OK, YOU’RE BEING HONEST, EVERYONE ELSE, YOU
GUYS ARE LYING. YOU GUYS PLAY THAT. BUT, YOU KNOW, GAMES LIKE THAT,
IT REQUIRES A LOT OF DESIGN, IT REQUIRES A LOT
OF PROBLEM SOLVING. AND, YOU KNOW, DESIGN HAS
MANY DIFFERENT PHASES, RIGHT? AND SO I GUESS THAT’S
KIND OF WHAT WE, YOU KNOW, WE ALL KIND OF ARE
IN THE SAME HUB, WE JUST HAVE DIFFERENT
WAYS OF EXPRESSING IT.>>NOW, I GUESS HOW
THIS POP CULTURE, THE THINGS THAT ARE CURRENTLY
OUT REALLY AFFECT HOW WE DESIGN. AND SO BEING AWARE OF WHAT’S OUT
IS ABSOLUTELY SUPER IMPORTANT. AND, YOU KNOW, YOU’LL
GET DIFFERENT FEEDBACK FROM DIFFERENT DESIGNERS
AND ARTISTS, BUT FOR ME, I NEED TO KNOW WHAT’S OUT THERE,
SO I CAN EFFECTIVELY KNOW HOW TO DESIGN NEW AND UNIQUE
THINGS EVEN THOUGH IT’S– EVEN IF IT’S KIND A FILLING
WITHIN THE CRACKS, YOU KNOW. IF YOU HAVE A– NOW, WE
ALL REMEMBER WHEN LORD OF THE RINGS CAME OUT ABOUT 10
YEARS AGO, MAYBE ALMOST CLOSE TO 15 NOW, 2002 MAYBE. BUT IT WAS A THING THAT CATAPULTED FANTASY
MOVIES, RIGHT? AFTER THAT, THERE WAS
JUST FANTASY, FANTASY, FANTASY, FANTASY, FANTASY. AVATAR COMES OUT SCI-FI, SCI-FI,
SCI-FI, SCI-FI, SCI-FI, RIGHT? SO THERE IS A TREND TO
ALL THIS, AND BEING AWARE OF THE TREND IS ACTUALLY
VERY GOOD, BUT KNOW THAT IT CAN
PULL YOU IN, RIGHT? ONE THING THAT I
REMEMBER FROM ARTS SCHOOL, FROM ONE ART TEACHER IN PARTICULAR IS WHAT YOU
SEE, COMES OUT, RIGHT? WHETHER YOU KNOW IT OR NOT,
EVERYTHING THAT YOU OBSERVED WITH YOUR EYE COMES OUT
IN A WAY OF A DESIGN. AND SO SOME OF THE THEORIES
AND PROCESS THAT JOHN AND I HAVE BEEN TAUGHT AND
UTILIZED WITHIN OUR JOB IS HOW TO COME UP WITH CREATION, HOW TO COME UP WITH
VARIATION THAT’S UNIQUE, THAT STILL FEELS COOL, BUT
DOESN’T HIT ALL THAT, YOU KNOW, POP CULTURE, SORT OF MARKS
THAT THEY ALREADY HAVE. YEAH.>>YEAH, WHAT JAMES SAID. YEAH, I MEAN, YOU KNOW, THE OUTSIDE WORLD HAS A
LOT OF INFLUENCE, RIGHT? IN WHAT WE– THE WAY WE THINK
THE WAY WE REACT TO THINGS. YOU KNOW, IT’S LIKE
FLAVOR OF THE WEEK, RIGHT? IF SOMETHING CAME
OUT, YOU’RE LIKE, “OH MY GOD, JUSTIN BIEBER.” THERE’S JUSTIN BIEBER
FANS OUT THERE, BELIEBERS. BUT, YOU KNOW, YOU’RE LIKE
JUST SHAKING YOUR HEAD, YOU’RE LIKE [INAUDIBLE]. BUT IT’S VERY– WHAT
DO YOU CALL IT? IT’S VERY A– I WANT TO SAY
LIKE INFECTIOUS, I DON’T KNOW, LIKE IT KIND OF LIKE IT LINGERS
EVEN THOUGH YOU DON’T WANT IT TO AFFECT YOUR WORK IT DOES. SO WHAT’S INTERESTING IS
IT’S KIND OF LIKE TRYING TO THINK OUTSIDE OF THE BOX. AND WHEN TEACHER SAY, “THINK
OUTSIDE OF THE BOX” WE’RE LIKE, “WHAT DO YOU MEAN, MAN? LIKE YOU KEEP SAYING THAT.” BUT REALLY, IT’S
LIKE THINK OUTSIDE OF WHAT EVERYONE ELSE SEES. AND I THINK THAT’S
WHAT HIT HOME FOR ME. SO I SORT OF– I DO STILL
PAY ATTENTION TO THE MOVIES, THE GAMES, YOU KNOW, THE
PRODUCTS THAT ARE OUT THERE, THE NEW APPLE LAPTOPS, AND ALL
THAT STUFF, BUT I REALLY TRY TO PAY ATTENTION TO THINGS THAT
AREN’T IN THE NORM, YOU KNOW, WEIRD PLANTS THAT I’VE SEEN, YOU
KNOW, I TRY TO LIKE REALLY LOOK AT IT BEYOND JUST
THE IMAGE AND TRY TO LET IT INFLUENCE
MY THOUGHT PROCESS. AND I KNOW IT SOUNDS REALLY
ARTSY-FARTSY WHEN I SAY, “LET IT INFLUENCE YOU,
LET IT INSPIRE YOU.” BUT REALLY, LET IT KIND OF SEE
LIKE TRY TO CHALLENGE YOURSELF TO SEE IF YOU CAN COME UP WITH
A REALLY UNIQUE IDEA NOT BASED ON SOMETHING THAT’S GENERIC
OR BASED ON SOMETHING THAT EVERYONE ELSE SEES. YOU KNOW WHAT I MEAN? HERE’S AN EXAMPLE. SO I’M ASIAN, RIGHT? I MEAN, JAMES ARE ASIAN. AND ASIAN PEOPLE HAVE A WAY
OF ORGANIZING THEIR HOMES AND ESPECIALLY OUR
PARENTS, THEY’RE CALLED– KNOWN AS THIS THING
CALLED PACK RATS, RIGHT? SO THEY LIKE TO SAVE
EVERYTHING JUST BECAUSE THEY THINK WORLD WAR
III IS COMING, PEOPLE ARE GOING TO DIE AND, YOU KNOW,
THEY JUST KEEP EVERYTHING, I DON’T KNOW WHY, FROM THE 1967
NEWSPAPERS ALL THE WAY TO NOW. I DON’T KNOW WHY. IT’S DISGUSTING. BUT I WAS LIKE, “THIS
IS DISGUSTING. IT’S VISUALLY UPSETTING THAT
MY PARENTS KEEP ALL THIS OLD STUFF.” THE ONLY TIME THEY CAME
USEFUL WAS WHEN I HAD TO ACTUALLY DESIGN AN
INTERIOR BASED ON KIND OF A CHINESE OR ASIAN APARTMENT. AND I WAS LIKE, “THAT’S EASY.” RIGHT? BUT NO ONE ELSE IN THE
DESIGN TEAM KNEW HOW TO DO THAT. THAT’S BECAUSE I’M ASIAN, RIGHT? I WAS LIKE, I OWNED IT. I WAS LIKE, “I CAN
EFFING DO THIS. THIS IS EASY. SO LET ME SHOW YOU HOW
TO DO IT RIGHT, YOU KNOW, PUT THE FANS HERE, THE SLIPPERS,
THE BOX OF RAMEN, YOU KNOW.” IT’S LIKE UTILIZE YOUR SPACE, YOUR BED IS ESSENTIALLY
YOUR TABLE, RIGHT? YOU KNOW, YOU HANG YOUR CLOTHING
STRATEGICALLY SO THAT THE SUN, WHEN IT COMES AT A CERTAIN
HOUR, IT’S DRYING YOUR CLOTHING, BUT ALSO, IT BLOCKS THE SUN OUT. YOU KNOW WHAT I MEAN? YOU KNOW WHAT I’M SAYING? SO LIKE WHO CAN THINK
OF THAT BUT ME? AND SO– AND WHEN
THE DIRECTOR SAW THAT HE WAS LIKE, “OH MY GOD. I FEEL LIKE THIS IS REAL. I FEEL LIKE YOU’VE BEEN THERE.” AND I’M LIKE, “I DON’T KNOW. IT’S JUST– MAYBE. IT JUST CAME OUT OF ME.” AND BY THE WAY, DO YOU
SEE WHAT I’M SAYING? IT’S LIKE INSTEAD OF LIKE
GOING ON GOOGLE AND LOOKING UP LIKE ASIAN APARTMENT
BECAUSE YOU’RE GOING TO GET SOME LIKE BUNCH OF GENERIC THINGS. I WAS JUST LIKE,
“WHAT DO I HAVE– WHAT DOES MY PARENTS’
HOUSE LOOK LIKE?” YOU KNOW, AND I’M LOOKING AT IT
LIKE, “OH, THERE’S RANDOM STUFF. THERE’S AN OLD TOY THAT
ROLLS, THERE’S COUPONS.” AND I’M LIKE, “WHY? COUPONS, THEY’VE EXPIRED 10
YEARS AGO, BUT THEY’RE THERE.” YOU KNOW WHAT I MEAN? AND YOU THROW– YOU
WANT TO THROW THEM OUT LIKE, “NO, NO, NO, NO, NO. WE COULD USE FOR
SOMETHING ELSE.” USE FOR WHAT? FOR FIRE, I MEAN, OR FOR LIKE
DOOR STOPPERS, FOR RANDOM STUFF. YOU KNOW WHAT I MEAN? BUT THAT’S WHAT I MEAN, THAT’S
LIKE OWNING YOUR CREATIVITY, AND THAT’S THINKING
OUTSIDE THE BOX. ALL RIGHT.>>YEAH, NO, I TOTALLY
AGREE WITH JOHN. THAT’S SO FUNNY.>>YEAH. SO BASICALLY, WE
ALL USE PHOTOSHOP PRETTY MUCH AS OUR MAIN TOOL SOURCE
FOR WHAT WE DO EVERYDAY. AND, YOU KNOW, PHOTOSHOP
IS A REALLY POWERFUL TOOL. SO IT’S SORT OF LIKE A
WEAPON OF CHOICE, YOU KNOW, IT CAN DEFINITELY BE CATERED
TOWARDS WHATEVER IT NEEDS. YOU KNOW, PHOTOGRAPHERS,
CONCEPT ARTIST, DIGITAL PAINTERS WILL ALL
USE PHOTOSHOP A LITTLE BIT DIFFERENTLY. BUT, YOU KNOW, PART
OF THE THING THAT– IT’S ALMOST COUNTERINTUITIVE
A LITTLE BIT ABOUT DOING DIGITAL PAINTING,
BUT ONE OF THE BEST WAYS TO PRACTICE IS ACTUALLY JUST
BEING A REALLY GOOD DRAWER, YOU KNOW. BECAUSE PHOTOSHOP IS ACTUALLY
A LITTLE BIT WILD, YOU KNOW. IT IS SUCH A POWERFUL TOOL THAT REALLY QUICKLY IT
CAN KIND OF OVERPOWER YOU. BUT HAVING THOSE
TRADITIONAL SKILLS IS ONE OF THE BEST THINGS TO DO. YOU KNOW, ALSO, WITHIN OUR– YOU KNOW, WE ALSO REALLY
LOVE DIGITAL PAINTING, AND SO WE WERE ONE OF THE KIND
OF GENERATION AT ART CENTER THAT ACTUALLY CREATED OR
EMBEDDED DIGITAL PAINTING INTO OUR CURRICULUM, YOU KNOW, ACTUALLY INTO OUR
ASSIGNMENTS WHERE– WE’D ACTUALLY GET IN TROUBLE FOR
IT, YOU KNOW, THEY’D BE, “HEY, BRING IN AN ACRYLIC PAINTING.” BUT WE’LL BRING SOMETHING
DIGITAL. AND THEY GO LIKE,
YOU KNOW, FAILING US OR DOING ALL SORTS OF STUFF. BUT, YOU KNOW, WE’RE TRYING
TO LEARN SOMETHING NEW. IT WAS ACTUALLY VERY KIND
OF FOREFRONT, PIONEERING. IT WAS REALLY FUN. BUT TO LEARN IT TRADITIONALLY
IS ONE OF THE BEST TECHNIQUES. SO YEAH.>>THERE’S SO MUCH
STUFF ON YOUTUBE. LIKE IF I WERE TO– THE
AMOUNT OF RESOURCES THAT ARE ON YOUTUBE NOW IS INSANE,
LIKE I WOULD PROBABLY, AND NOT TO DISCOURAGE
ANYONE HERE, I PROBABLY WOULDN’T
HAVE GONE TO SCHOOL. YOU KNOW WHAT I MEAN? BECAUSE THERE’S SO
MUCH STUFF OUT THERE. IT’S CRAZY. LIKE THE OTHER DAY I WAS LIKE,
“HOW DO I MAKE SCRAMBLED EGG?” LIKE I KNOW HOW TO MAKE IT, YOU
KNOW, BUT HOW DO YOU MAKE IT LIKE RESTAURANT STYLE. YOU KNOW WHAT I MEAN? BUT– AAND I SAW A
VIDEO, I WAS LIKE, “DAMN, THAT’S HOW YOU MAKE IT, DUDE. THAT WAS AWESOME.” BUT TO YOUR POINT, THERE’S A
LOT OF TUTORIALS, THERE’S A LOT OF LIKE, YOU KNOW, HOW TO
RENDER SHAPES, YOU KNOW, PHOTOSHOP INTRODUCTIONS. IF YOU’RE LOOKING FOR FORMS
SPECIFICALLY ON FACEBOOK, THERE’S LIKE DIGITAL
SPIT PAINTING OR SPEED PAINTING, RIGHT? THERE’S ALL THESE GROUPS THAT
ARE KIND OF SHARING AND THERE’S LIKE A COMMUNITY, RIGHT? BECAUSE I FEEL LIKE
ART IS THE ONLY– I FEEL LIKE IT’S LIKE ONE
OF THE ONLY INDUSTRIES WHERE EVERYONE GENERALLY
LIKES TO NETWORK AND SOCIALIZE, YOU KNOW. AND SO SOME OF THE
OTHER INDUSTRIES LIKE THEY’RE A LITTLE BIT MORE
SEGREGATED IN MOST INSTANCES, BUT SHARING IS A HUGE THING. AND YOU– THERE’S A LOT
OF RESOURCES OUT THERE THAT WILL SHOW YOU THAT. YEAH. THAT’S A REALLY
GOOD QUESTION. SO WHAT’S OUR PROCESS WHEN
WE GET INTO AN IMAGE, RIGHT? OR DESIGNING OUR CONCEPT–>>WHEN YOU GOT A
NEW ASSIGNMENT.>>OK, NEW ASSIGNMENT. SO FIRST THING I DO IS, WHAT
IS IT THAT I HAVE TO DRAW? I START WITH A VERY, VERY
SIMPLE QUESTION, YOU KNOW. AND I BREAK THAT QUESTION
NOW INTO LIKE THREE OR FOUR KEYWORDS, RIGHT? SO A LOT OF TIMES I’LL GET AN
ASSIGNMENT LIKE, “OH HEY, JOHN, I WANT YOU TO DESIGN LIKE SOME
SCI-FI ROBOT, BLAH, BLAH, BLAH, AND HE HAS MACHINE GUNS.” SO I’LL THINK, OK, ROBOT,
MACHINE GUNS AND PIECE FROM THE FUTURE, RIGHT? THOSE ARE KIND OF THE KEYWORDS. AND BASED ON THAT, I’LL ACTUALLY
DO SOME RESEARCH THAT WILL KIND OF BE UNDER THE CATEGORY OF
THOSE KEYWORDS, BECAUSE FOR ME, YOU KNOW, ONE THING THAT I LEARNED WAS WE
HAVE A VISUAL LIBRARY, A VISUAL MEMORY BANK THAT
WE CYCLED THROUGH NATURALLY, BUT ONE THING YOU DON’T WANT
TO DO IS GO TO THAT FIRST BECAUSE YOU’RE GOING TO GET
REALLY, REALLY GENERIC IDEAS. AND IT HAPPENS TO
ALL OF US, RIGHT? YOU KNOW, WHEN YOU GUYS
ARE DOING PRODUCT DESIGNS OR INTERIOR DESIGNS,
YOU’RE LIKE, “I’VE SEEN THAT AT BJ’S
[PHONETIC], WHATEVER.” OR “THAT LOOKS JUST LIKE
MY APPLE LAPTOP, WHATEVER.” YOU KNOW WHAT I MEAN? AND IT’S NATURALLY HAPPENS BECAUSE YOU’RE CONSTANTLY SEEING
IT AND IT’S IN YOUR BRAIN. WHAT YOU WANT TO DO IS YOU
WANT TO KIND OF SORT THAT OUT, KIND OF LOOK AT IT,
REINTERPRET IT, AND THEN KIND OF START SKETCHING
YOUR IDEAS OUT. AND THEN FROM SKETCHING YOU
GO INTO, YOU KNOW, VALUE BLACK AND WHITE, AND THEN
WE GO INTO COLOR. BUT THE ESSENTIAL
THINGS IS BREAKING DOWN WHAT IT IS YOUR
GOALS ARE, YOUR KEYWORDS, AND DOING YOUR RESEARCH AT
LEAST FOR ME, I DON’T KNOW. YEAH.>>IT’S KIND OF INTERESTING
BECAUSE JOHN’S BACKGROUND WITHIN PRODUCT DESIGN. SINCE I’VE KNOWN JOHN
FOR QUITE A WHILE, WE’VE WORKED TOGETHER A LOT. AND SO WE GET TO SORT OF UNDERSTAND THE DIFFERENT
DISCIPLINES OF PRODUCT DESIGN AND ILLUSTRATION,
IT’S LIKE, “OH WOW. YOU GUYS THINK ABOUT THAT
FIRST AND THIS FIRST?” BUT IT’S REALLY INTERESTING
BECAUSE THE PROCESS, IT ALWAYS STARTS FROM
RESEARCH, YOU KNOW, TRYING TO UNDERSTAND WHAT IT IS. MY ILLUSTRATION BACKGROUND
IS SORT OF GEARS ME TO THINK ABOUT THE EMOTIONAL
ASPECTS A LITTLE BIT FIRST. YOU KNOW I THINK, OH, LIKE GOING
OFF OF HIS ROBOT GUN FUTURE GUY, IT’S LIKE, “OH, IT’S MYSTERIOUS. IT’S SUPPOSED TO BE
VERY FRIGHTENING.” SO IT KIND OF GIVES ME A
OVERALL TONE OR LIKE A COLOR OR EVEN A CAMERA ANGLE OF HOW
TO KIND OF CAPTURE THAT IMAGE. AND THEN I KIND OF GO BACK INTO
WHAT JOHN DOES ABOUT THINKING ABOUT THE FUNCTION AND THE
FORMS AND THAT SORT OF THING. SO I KIND OF GO SLIGHTLY
REVERSED, YOU KNOW, BUT WE KIND OF END
UP AT THE SAME POINT. IT’S LIKE START WITH YOUR
RIGHT FOOT OR START WALKING WITH YOUR LEFT FOOT DOESN’T
REALLY MATTER, YOU KNOW, YOU GET TO THE FINISH POINT OF
THE DESIGN AT THE END OF IT. SO YEAH, PROCESS IS PROCESS. YOUR OWN PROCESS, THAT’S WHAT I
THINK IS ART, IS WHAT, YOU KNOW, YOU CREATE YOUR OWN
WAY OF DOING IT BECAUSE IT’S PERSONAL
TO YOU, YOU KNOW. WOW. THAT’S A REALLY
INTERESTING QUESTION, BECAUSE THAT ACTUALLY
TOUCHES POINT ON HOW CONCEPT ART
IS ACTUALLY EXPANDING OUT OF ITS INITIAL TEAR OF JUST
DESIGNING FOR ENTERTAINMENT. SO– AND TO KIND OF ANSWER
YOUR QUESTION, FIRST IS YEAH, WE GET TO WORK ON A
LOT OF COOL TITLES, BUT A LOT OF THEM ARE THE
DARK, ARE THE POST-APOCALYPTIC, YOU KNOW, TAKE OVER THE
WORLD AND DIE AND, YOU KNOW, THAT SORT OF THING, BECAUSE
THAT’S WHAT NEEDS A LOT OF UNIQUE DESIGN A LOT OF
THE TIME WITHIN THE INDUSTRY.>>YEAH.>>BUT, YOU KNOW, WHEN WE
START DOING PERSONAL WORK AND WE START GETTING OTHER WORK
THAT’S OUTSIDE OF, YOU KNOW, THE CONCEPTUAL DESIGN
REALM, MAYBE THEME PARKS, MAYBE DOING HOTEL
DESIGN, MAYBE TRYING TO DO AN INTERACTIVE SPACE
FOR KIDS AND EDUCATION, THAT’S REALLY STARTS TO
PUMPED IT UP A BIT, YOU KNOW. AND WE HAVE A FRIEND WHO
DESIGNS A LOT OF MILITARY STUFF FOR MAYBE MOVIES LIKE ELYSIUM
AND DISTRICT 9 AND EVEN CHAPPIE. BUT, YOU KNOW, THIS ARTIST, HE
DESIGNS A LOT OF STUFF THAT’S WITHIN THAT REAL
MILITARISTIC SENSIBILITY, BUT HE ACTUALLY GETS
HIRED BY THE MILITARY–>>YEAH.>>– TO ACTUALLY DESIGN SOME
OF THE STUFF, BECAUSE HE IS SUCH A– HE ACTUALLY HAS
PRODUCT DESIGN BACKGROUND WITH THIS CONCEPTUAL DESIGN
EXPERTISE AND HE’S ABLE TO DESIGN IT FOR MOVIES, AND
THEY’RE LIKE, “OH MY GOD, WE NEED HIM FOR THE MILITARY.” SO I HAVEN’T REALLY DONE THAT’S
SORT OF STUFF, BUT HE, YOU KNOW, WE DEFINITELY KNOW THAT KIND
OF CROSS-POLLINATES, BUT YEAH, FOR ME PERSONALLY, YEAH, I
HAVEN’T REALLY DONE ANYTHING THAT ACTUALLY GETS BUILT
TO LIKE DO STUFF LIKE THAT. IT’S ALL IMAGINATIVE
DIGITAL, BUT YEAH. HOW ABOUT YOU, JOHN?>>THAT’S– YEAH,
THAT’S KIND OF WEIRD. THAT’S TOUGH, BECAUSE, YOU
KNOW, THEY’RE LIKE, “HEY, JOHN, I’D LIKE TO HIRE TO DESIGN
THE NEW AIR 15, 3000K BLASTER. IT HAS A, YOU KNOW,
SHOOTING RADIUS OF 3000 BULLETS PER SECOND.” YOU’RE LIKE, “OH MY GOD. I’M DESIGNING THE WEAPON OF
MASS DESTRUCTION, YOU KNOW.”>>YEAH.>>SO IT’S LIKE– THERE’S
A FINE LINE AND I THINK– I REALLY THINK IT’S UP TO YOU
AS AN INDIVIDUAL, YOU KNOW. I’M– WE’RE IN CONCEPT
DESIGN, SO WE THINK OF MESSED UP STUFF ALL THE TIME, YOU KNOW,
LIKE I GOING TO DO STUFF FOR– WHEN I WORKED FOR GODZILLA
I WAS LIKE, “OH, YEAH. DUDE, THAT’S AWESOME.” 9/11. YEAH, 9/11. LET’S LOOK AT 9/11 STUFF.” THAT’S SUCH A SENSITIVE
TIME BECAUSE, MAN, SO MANY PEOPLE DIED AND–>>YEAH.>>– YOU KNOW, LIKE WE HAVE–
I’M SURE WE HAVE FAMILIES AND FRIENDS THAT WERE
INVOLVED WITH THAT, BUT AS A CONCEPT DESIGNER, A PART OF ME COULDN’T
HELP BUT GET EXCITED. I WAS LIKE, “LOOK
AT THOSE STRUCTURES. HOLY, LOOK AT THOSE BUILDINGS.” YOU KNOW WHAT I MEAN? AND IT’S KIND OF MESSED UP. YOU’RE LIKE, “OH, I SHOULDN’T
BE EXCITED ABOUT THIS.” BUT A PART OF YOU, YOU’RE LIKE
YOU KIND OF NEED TO EMBRACE THAT CHAOS AND, YOU KNOW, LET
IT BE CONTROLLED CHAOS, RIGHT? BUT IN TERMS OF LIKE FUTURE,
LIKE IF YOU GUYS ARE DESIGNING LIKE ARCHITECTURAL THINGS THAT
ARE A LITTLE BIT MORE POSITIVE, I LOVE LOOKING AT, YOU
KNOW, FRANK GEHRY BUILDINGS, CALATRAVA, AND THOSE ARE THINGS
THAT ARE PHYSICALLY MADE, BUT I LIKE TO KIND OF LOOK
BEYOND THAT, LIKE WE KNOW. BECAUSE AS A CONCEPT
DESIGNER, YOU’RE NOT BOUND BY PHYSICAL STRUCTURES, YOU’RE–
YOU CAN KIND OF PUT LIKE, WELL, THERE’S A WATERMELON TOWER
JUST BECAUSE IT’S MADE OF WATERMELONS, YOU KNOW. SO YOU CAN KIND OF GO REALLY
WACKY WITH THOSE IDEAS AND KIND OF DEFINE YOUR OWN
FORM LANGUAGE, RIGHT? YOUR OWN STRUCTURE
LANGUAGE, YOUR OWN MATERIAL, AND KIND OF DO WHATEVER
YOU– DO WHATEVER YOU WISH. BUT YEAH, THAT’S A
REALLY GOOD QUESTION. THANK YOU FOR ASKING THAT. YEAH. I GOT HIRED TO
DO A MONSTER MOVIE. AND IT WAS KIND OF LIKE– I WANT
TO SEE MORE LIKE FREDDY KRUEGER, LIKE IT WAS HORROR MOVIE WITH–
IT WAS LIKE A HORROR GORE MOVIE. AND I WAS LIKE, “OH, I NEVER
DONE ANYTHING LIKE THAT. THAT’S PRETTY AWESOME.” BUT THAT’S KIND OF
OUT OF MY COMFORT ZONE BECAUSE THE FIRST THING I
RESEARCHED WAS LIKE GORE, AND YOU GET LIKE, YOU KNOW, AMPUTATED LIMBS AND
I WAS LIKE, “NO!” I WAS LIKE, “OH MY GOD! MY EYES!” AND I COULDN’T HANDLE
IT, SO I GOT FIRED ON THE JOB BECAUSE MY IDEAS
WERE SO GENERIC. YOU KNOW WHAT I MEAN? BECAUSE I COULDN’T
EMBRACE THAT SIDE, LIKE– IT WAS JUST NOT IN ME. AND I KNOW GUYS THAT
LIKE THEY GET SO FASCINATED BY
LIKE, “OH MY GOD. I FOUND THIS, LIKE,
REALLY COOL SCAB. DO LOOK AT THE SCAB, BRO.” AND I TOOK PHOTOS IF IT. LOOK AT THE TEXTURES. THEY THINK THAT WAY. THEIR MORAL COMPASS IS
LIKE, KIND OF UPSIDE DOWN AND 360 DEGREES, IT’S KIND OF
WEIRD, BUT THEY THINK THAT WAY. AND THEY KIND OF UTILIZE THAT. BUT FOR ME, IT KIND OF WORK
AGAINST ME BECAUSE I’M NOT– I’M KIND OF LIKE, I GET
LIKE, “OH, THAT’S NASTY.” IT’S LIKE, “I CAN’T DO IT.” YOU KNOW? SO I GUESS THAT
WAS THE ONLY TIME FOR ME, PERSONALLY, IT WORKED
AGAINST ME. SO YEAH.>>OH, WELL, I DON’T REALLY GET
TOO GROSS OUT BY THAT STUFF, BUT I HAVE A BUDDY WHO– GARRET MORANS [ASSUMED SPELLING]
WHO’S A REALLY AWESOME CREATURE DESIGNER, AN ALIEN
KIND OF CREATURE GUY THAT WORKS IN THE FILM INDUSTRY. BUT HE– HIS REFERENCE LIBRARY
IS GROSS, IT IS SO NASTY. IT’S KIND OF [INAUDIBLE], MAN. YEAH. SO I SAID TO
MYSELF SOMETIMES, BUT IT’S, “OH MY GOD.” IT’S LIKE WEIRD PHOTOS, MAN.>>YEAH.>>IT’S SOME WEIRD CONDITIONS–>>THERE’S A LOTS OF GENITALIA,
LIKE SOME WEIRD STUFF AND–>>YEAH. ANYWAY, NEXT QUESTION. WHEN I WAS TALKING ABOUT WHEN
KIND OF ECONOMY WENT DOWN AND I GOT THE STUDIO KIND OF
SWEPT OUT UNDER ME, I WAS REALLY IN THE POSITION TO TRY TO
GO INTO THE FREELANCE REALM WHICH WAS ALWAYS A
LITTLE TINGLING THOUGHT, BUT I WAS ALWAYS SCARED
TO DO IT, YOU KNOW, JUST KIND OF QUIT
YOUR JOB AND GO OUT TO LIKE THIS TERRITORY WAS LITTLE
FRIGHTENING, SO I JUST– WHAT I WORKED AT,
AT THE PASSION PART OF IT ALL WAS THE DRIVING FORCE. AND SO I REALLY WORKED
HARD TO TRY TO GET A PROJECT
THAT WAS SUBSTANTIAL. AND I WAS LUCKILY ABLE TO
KIND OF WORK WITH ROBH RUPPEL, IF YOU GUYS KNOW HE IS. HE IS THE ART DIRECTOR AT A
COMPANY CALLED NAUGHTY DOG, AND THEY MAKE GAMES LIKE
UNCHARTED AND THE LAST OF US, AND THEY ARE A HUGE,
HUGE COMPANY THAT MAKES– WELL, THEY ARE NOT A HUGE
COMPANY, THEY’RE A GAME COMPANY THAT MAKES REALLY,
REALLY AWESOME GAMES. AND WORKING WITH ROBH AT
UNCHARTED, HE’S A GUY THAT HAD ABOUT 15 YEARS OF DISNEY
EXPERIENCE OF STORYTELLING, ANIMATION, AND VISUAL
DEVELOPMENT PRIOR TO GOING TO NAUGHTY DOG, SO WORKING WITH HIM WAS A TREMENDOUS
LEARNING EXPERIENCE. IT WAS RIDICULOUSLY AWESOME. AND IT WAS TO A POINT WHERE–
IF YOU GUYS REMEMBER BACK TO, MAYBE YOUR MOST INFLUENTIAL
TEACHER, I THINK THAT’S PROBABLY THE
BEST PARALLEL THAT I CAN PUT IT IN IS SOMEONE THAT GUIDES YOU,
INSPIRES YOU, HE KNOWS HOW TO KICK YOU IN THE BUTT,
BUT ALWAYS MAKE YOU SMILE AT THE END OF THE DAY, YOU KNOW. AND THAT’S WHAT THIS
ART DIRECTOR WAS. AND IT WASN’T REALLY
THE PROJECT. IT WAS ACTUALLY THE
EXPERIENCE OF THE PROJECT. SO THAT WAS REALLY,
REALLY INSPIRING WORK WITH A REALLY AWESOME TEAM, AND
THE CAMARADERIE THAT’S BUILD IN THE ART DEPARTMENT IS–
IT’S LIKE BROTHERHOOD, IT’S LIKE BEING OUT
ON THE TRENCHES, YOU KNOW, IT’S HAVING A FAMILY. IT’S REALLY, REALLY AWESOME.>>OH, MAN, THAT’S
A GOOD QUESTION. I WOULD SAY THE BIGGEST PROJECT OR THE PROJECT I’M MOST
PASSIONATE ABOUT RIGHT NOW, I GOT LUCKY, I GOT CALLED BY A PRODUCTION DESIGNER NAMED
BEN PROCTER AND DYLAN COLE, AND THEY’RE CURRENTLY DEVELOPING
AVATAR WITH JAMES CAMERON. SO I’VE BEEN ON THAT FOR ABOUT
A YEAR AND I WAS LIKE, “WHAT?” BUT, YOU KNOW, LIKE IN TERMS
OF LIKE MY BUCKET LIST, I WAS LIKE, “OH MY GOD. I GOT TO WORK WITH THE GUY THAT
CREATED ALIENS– — TITANIC.” YOU KNOW WHAT I MEAN? IT WAS AWESOME. BUT WHAT’S EVEN MORE AWESOME
IS THE AMOUNT OF LIKE HARD WORK THAT THE LEVEL OF
EXPECTATION, YOU KNOW, HOW FAR THEY PUSH DESIGN AND HOW
ANALYTICAL THEY ARE IN THE TEAM. MY SUPERVISORS, BEN
PROCTER AND DYLAN COLE, THEY’RE LIKE INCREDIBLE
DESIGNERS. AND I THINK, AS ARTISTS, AS
MUCH AS WE LIKE TO KIND OF CLING ON TO THE IDEA OF
LIKE, “OH MY GOD. I WISH I CAN DO THIS OR I
CAN DESIGN THE NEXT COOL ARCHITECTURAL BUILDING OR I
CAN MAKE THIS AMAZING PRODUCT.” BUT I THINK IT’S REALLY ABOUT
THE CULTURE OF THEIR TEAM, REALLY ABOUT THE
CULTURE OF THE STUDIO THAT YOU ACTUALLY
GET INVOLVED WITH. AND I FIND THAT THAT WAS
THE MOST EXCITING FOR ME AND IT’S STILL VERY EXCITING. AND IT KIND OF GETS
ME UP IN THE MORNING. I’M LIKE, “DUDE, I WANT TO GO TO
WORK AND I WANT TO LEARN THIS.” I SUCK AT THIS, SO I’M GOING TO
ASK THEM HOW I CAN GET BETTER. AND IT’S LIKE– I FEEL
LIKE WHEN YOU LEAVE SCHOOL, YOU FEEL LIKE, “OK. I’M DONE WITH ART.” RIGHT? “I’M A PROFESSIONAL
AND I’M WORKING IN THE FIELD.” IT’S ACTUALLY THE
OTHER WAY AROUND. YOU GO TO SCHOOL TO KIND OF
LEARN THE BASICS AND WHEN YOU’RE OUT OF SCHOOL, NOW YOU’RE
ACTUALLY DOING THE REAL LEARNING, GETTING THE
HARDCORE LEARNING, THE THINGS THAT ARE GOING
TO DEMAND YOU AND PUSH YOU TO SUCH HIGH LIMITS THAT YOU
NEVER THOUGHT YOU WOULD HAVE DEALT WITH, YOU KNOW. AND I FIND THAT SORT OF LIKE
IT’S JUST A REALLY GREAT EXPERIENCE TO HAVE. ANY OTHER QUESTIONS? YES. YEAH. SO LIKE, FOR– I GUESS ONE
EXAMPLE I CAN GIVE IS I JUST CAME FROM A MEETING
WITH JAMES CAMERON AND WE WOULD DO THESE
BLUE SKY CONCEPTS, AND BASICALLY IT’S
JUST IDEAS, RIGHT? IT’S OUR VISUAL OPINIONS. AND HE LOOK AT THOSE IMAGES AND
HE’LL BE LIKE, “THAT IS AWESOME. I WANT THAT IN MY– IN
THIS SECTION OF THE MOVIE.” AND YOU’RE LIKE, “REALLY?” LIKE, “OH, DUDE,
THAT’S AWESOME.” YOU KNOW WHAT I MEAN? SO IT’S SUCH GREAT PART, IT’S SUCH A GREAT COLLABORATIVE
EXPERIENCE BECAUSE YOUR DESIGNS, YOUR OPINIONS, YOUR VISUAL
EXPLORATIONS GET TRANSLATED, IT GETS PASSED OFF TO THE
NEXT GUY THAT CAN MAKE IT INTO SOMETHING AMAZING. AND THAT PERSON FABRICATES IT INTO SOMETHING EVEN
MORE AMAZING. AND IT BECOMES LIKE
THIS REAL LIFE PRODUCTS, WHETHER IT’S A MOVIE OR LIKE A
HANDHELD OBJECT OR A VIDEO GAME THAT YOU’RE INTERACTING WITH. I THINK THAT’S THE
PROCESS THAT’S JUST LIKE WHEN YOU SEE IT,
YOU’RE LIKE, “HOLY COW, DUDE, THAT’S AMAZING.” YOU KNOW. SO AS A
CONCEPT DESIGNER, WE HELP INSPIRE THAT PROCESS.>>AND I THINK ONE REAL KIND
OF EASY WAY TO PUT IT IS, WHETHER IT’S A FILM, A VIDEO
GAME, MAYBE A BOOK COVER OR WHATEVER IT IS, THINK OF
THAT BEING A HOUSE, RIGHT? AND SO YOU’RE GOING TO
HAVE TWO MAJOR PHASES WHEN YOU DESIGN A HOUSE. YOU NEED AN ARCHITECT AND YOU
NEED A CONSTRUCTION CREW, RIGHT? WE’RE PRETTY MUCH
THE ARCHITECTS. WE’RE THE PEOPLE THAT
SORT OF GET A BASE IDEA. OK. THE DIRECTOR OR
YOUR ART DIRECTOR SAYS, “I NEED A HOUSE THAT’S
THREE BEDROOMS.” SO YOU KIND OF GET THE
IDEA, GENERAL DIRECTIVE. YOU GO, “COOL. I’M GOING TO DESIGNING A REALLY
AWESOME THREE-BEDROOM HOUSE. IT’S GOING TO HAVE THIS,
THAT, AND THIS, THAT.” AND YOU KIND OF GAUGE WHAT THEY
LIKE, WHAT THEIR TASTE ARE, LOOK AT THEIR SHOES AND GO, “OK. YOU WEAR SNEAKERS ALL THE TIME. YOU MUST LIKE GOING OUT
AND DOING ACTIVE STUFFS. SO I’M GOING TO MAKE THIS
HOUSE FULL OF ACTIVE EQUIPMENT, YOU KNOW, OUTDOOR THINGS.” SO ALL THESE IDEAS START
TO COME UP BASED OFF OF THAT ONE LITTLE DIRECTIVE OF CREATING A THREE-BEDROOM
HOUSE, YOU KNOW. SO THAT ARCHITECT, THE CONCEPT
ARTIST ARE JUST STIRRING UP IDEAS, YOU KNOW,
CREATING DRAWINGS AND COMMUNICATE IT BACK TO THEM. “IS THIS WHAT YOU
WANT IT TO LOOK LIKE? IS THAT WHAT YOU
WANT TO LOOK LIKE?” AND THEY GO, “YES.” AND THAT’S– THAT PART IS
LIKE REALLY, REALLY REWARDING, AND THEN YOU SEE IT GO INTO
THE CONSTRUCTION, RIGHT? YOU SEE IT GO INTO 3D. YOU SEE IT GO INTO ANIMATION. YOU SEE PHYSICAL SETS GET BUILT. YOU GET– YOU SEE GREEN SCREEN
ANIMATION SETS BEING BUILT. SO DEPENDING ON WHAT YOU
DO, YOU’LL GET A COUPLE OF DIFFERENT CONSTRUCTION
PROCESS OR DIFFERENT WAYS TO CONSTRUCT IT, BUT
THERE’S ALWAYS A DESIGNER IN THE FRONT END THAT’S JUST
COMING UP WITH THESE IDEAS AND TRANSLATING THEM, YOU KNOW, SO THAT PEOPLE CAN
UNDERSTAND IT, YOU KNOW. ONE THING THAT’S– AND CERTAIN
IS, A HUGE MOVIE LIKE LORD OF THE RINGS THAT HAS
SUCH CRAZY FANTASY. HOW DID SOMEONE OR A
TEAM OF PEOPLE DESIGNED THAT HUGE UNIVERSE SO THAT
WE CAN ALL UNDERSTAND IT? SO THAT THE HOBBIT LAND, YOU
KNOW, THE MORDOR TOWER, THE– I DON’T KNOW, SOMETHING
ELSE REGION. WHY DO THEY ALL LOOK DIFFERENT
AND HOW CAN YOU RECOGNIZE THEM? BECAUSE PEOPLE DESIGNED IT OUT. YOU KNOW, THEY THOUGHT
ABOUT THESE THINGS. AND THAT’S WHAT A
CONCEPT DESIGN IS.>>I DON’T KNOW.>>YOU WANT TO GO FIRST?>>WELL, ACTUALLY, I GUESS I
WOULD LOVE TO GET INTO TOYS. YOU KNOW, GROWING
UP I LOVED LEGOS. AND I LOVE THE– I GUESS I WAS
IN GENERATION NINJA TURTLES, YOU KNOW, THAT’S MY JAM. BUT I LOVE PHYSICAL TOYS, YOU
KNOW, BECAUSE IT’S SOMETHING– IT’S SO INSPIRING BECAUSE
AS A KID I REMEMBER LIKE, JUST LOOKING AND I
WAS LIKE, “OH MY GOD. AND THIS TABLE TOP
BECAME A BUILDING.” AND LIKE AS A KID,
I WAS SO INSPIRED. SO THAT– THAT WOULD BE ONE
THING ON MY BUCKET LIST, I’D LOVE TO CROSS
OR CHECK, YOU KNOW. HERE’S A QUESTION I LIKE
TO KIND OF ASK YOU GUYS. OUTSIDE OF SCHOOL, CURIOSITY
ABOUT CONCEPT DESIGN, DO YOU GUYS HAVE ANY QUESTIONS
REGARDING KIND OF THE– YOUR CAREER PATH, YOUR INDUSTRY,
YOU KNOW, LIKE FINANCIAL THINGS, FREELANCING, THINGS LIKE THAT. JAMES?>>YOU KNOW– LET’S SEE HERE. WITHIN A STUDENT
PORTFOLIO, YOU GET– AND ANY TYPE OF PORTFOLIO
THAT’S GETTING INTO A STUDIO OR IN FRONT OF AN ART
DIRECTOR, YOU GET TO SEE A LOT OF SIMILAR TYPE OF WORK, AND
STYLE CAN DEFINITELY BE ONE OF THOSE THINGS THAT CAN
HELP YOU BE PROMOTED, RIGHT? BE A LITTLE BIT MORE VISIBLE
AND– TO THE REST OF THE BUNCH. BUT THEY CAN ALSO
SLIGHTLY BACKFIRE BECAUSE IF THE STYLE
IS NOT APPLICABLE TO A CERTAIN PROJECT
STYLE, RIGHT? SO ONE THING THAT, YOU KNOW,
AND JOHN AND I, WE REALLY TRY TO HELP STUDENTS
CATER THEIR PORTFOLIOS FOR MAXIMUM EFFECTIVENESS. AND SO WE ACTUALLY REQUIRE
STUDENTS TO ACTUALLY COME UP WITH MANY DIFFERENT STYLES,
BECAUSE A STYLE ISN’T YOURS, BECAUSE WE’RE NOT AN ARTIST,
WE’RE A CONCEPT DESIGNER. WE’RE PROVIDING A SERVICE, WE’RE PROVIDING A
DESIGN FOR OTHER PEOPLE. IT’S NOT ABOUT US. WE DO OUR OWN PERSONAL WORK ALL
THE TIME, THAT’S ART FOR US, BUT WE HAVE TO MAKE SURE THAT
WE DO THIS FOR OUR CLIENT. AND SO KEEPING THAT IN
MIND THAT, YOU KNOW, HIS SHREK CONCEPTS, YOU KNOW,
MAY BE NOT WORK FOR THE GUYS THAT DO ANGRY BIRDS, YOU KNOW. IT’S NOT THAT THE STYLE IS BAD, BUT IT JUST MIGHT
NOT BE FITTING. SO THAT’S MAYBE ONE THING
THAT I WOULD KEEP IN MIND. AND THAT KIND OF GOES BACK
TO RESEARCH, YOU KNOW, GOING BACK TO WHO’S
LOOKING AT YOUR PORTFOLIO, WHO IS THE COMPANY OR WHAT
KIND OF PROJECTS DO THEY WORK ON TO KIND OF GIVE YOU THAT– NONE OF MY STUFF WILL EVER
PASS PHASE ONE AT PIXAR. YOU KNOW WHAT I MEAN? IT’S JUST NOT THE
LANGUAGE THAT THEY WANT. THEY MIGHT LIKE IT,
BUT IT’S JUST, “WE DON’T WANT TO
SCARE OUR FANS.” YOU KNOW, “WE DON’T
WANT TO SCARE OUR KIDS.” RIGHT? SO– [ INAUDIBLE REMARK ] — IT MIGHT BE DIFFERENT.>>I GOT A PRETTY GOOD ANALOGY. OK. THINK OF YOUR
PORTFOLIO, YOUR BODY OF WORK LIKE A RESTAURANT, RIGHT? AND EVERYONE HERE,
WE ALL LOVE FOOD. I LOVE FOOD. I’M HUNGRY AS HELL. BUT WHEN YOU GO TO A BUFFET,
ARE YOU GUYS SPECIFIC? OR DO YOU GO TO A
BUFFET AND YOU’RE LIKE, “I’M GOING TO EAT
EVERYTHING THAT’S HERE, FRIED RICE, FREAKING PIZZA.” IT JUST DOESN’T MAKE ANY SENSE. YOU KNOW WHAT I MEAN? IT’S ALL OVER THE PLACE, RIGHT? SO YOU CAN ALMOST RELATE
STYLE TO THAT LIKE– SO IF A CLIENT OR A STUDIO IS
LOOKING AT YOUR BODY OF WORK, THEY WANT TO GET THE IMPRESSION
OF LIKE WHAT KIND OF PALATE OR WHAT KIND OF TASTE
DO YOU HAVE? ARE YOU A SUSHI RESTAURANT OR
ARE YOU AN ITALIAN RESTAURANT? METAPHORICALLY SPEAKING, RIGHT? SO, YOU KNOW, TRY TO REALLY
DEFINE WHAT IT IS AND OWN IT. YOU KNOW WHAT I MEAN? YOU WANT TO REALLY OWN IT. SO ME AND JAMES, WE’RE IN
THE REALM OF LIKE REALISM. SO A LOT OF WORK THAT WE’RE
INVOLVED WITH IS VERY REALISTIC, YOU KNOW, HYPER-REALISTIC
GAMES, HYPER-REALISTIC FILMS, NOT NECESSARILY IN THE REALM
OF PIXAR OR ANYTHING LIKE THAT, IT JUST MAINLY BECAUSE WE KIND OF ENJOY THE REALISTIC
KIND OF AESTHETIC. SO YEAH, WE’RE THAT
KIND OF RESTAURANT. WE’RE THE REALISTIC RESTAURANT. BUT, YOU KNOW, WE DO
WELL AND WE THRIVE ON IT AND WE TRY TO OWN IT. AND SO THAT WOULD BE MY
SUGGESTION TO ANY OF YOU GUYS ABOUT STYLE, YOU KNOW, TRY TO REALLY DEFINE WHAT
IT IS THAT YOU’RE ON FOR. YES.>>WELL, BEFORE I– AND WE LIKE
TO ALWAYS START WITH ANALOGIES. WE ALWAYS LOVE ANALOGIES. BEFORE YOU GET INTO THE
CAR, YOU NEED TO KNOW WHERE YOU GOT TO GO, RIGHT? OK. SO THAT’S FOR
ME AND HOPEFULLY ALL OF YOU THAT’S HERE, RIGHT? BUT IN TURN WITH
YOUR CAREER, RIGHT, YOUR ART IS YOUR
VEHICLE, YOU KNOW. YOU JUST KIND OF NEED TO KNOW
WHERE YOU WANT TO END UP. AND IT DOESN’T HAVE
TO BE, YOU KNOW, “IN 10 YEARS I’M GOING
TO END UP IN TOKYO.” YOU KNOW WHAT I MEAN? AND YOU’RE GOING TO HAVE TO
PATH YEARS AND YEARS AND YEARS AND YEARS OF TRAIL TO GET THERE OR YOU CAN JUST MAKE REALLY
SMALL CIRCLES, YOU KNOW. “IN THE NEXT THREE MONTHS, I WANT TO REALLY DO AN
AWESOME PENCIL RENDERING.” YOU KNOW, “AFTER THAT, MAYBE
I’LL TAKE A PENCIL RENDERING AND DO A CG MODEL OF IT. I’LL LIGHT IT.” AND YOU CAN ACTUALLY DO
YOUR WHOLE THING BY YOURSELF AS TO SHOW IN YOUR PORTFOLIO THAT YOU HAVE A WIDE
RANGE OF SKILLS. BUT THAT WILL ALLOW YOU TO
KNOW WHERE YOU WANT TO GO. SOME– SIMILAR TO
JOHN, HE HAD TO GO THROUGH PRODUCT DESIGN TRENDS
AND ALL THESE OTHER STUFF TO KNOW THAT, DING, “I’M
GOING TO GO THE OTHER WAY.” DING, “I’M GOING TO
GO THE OTHER WAY.” AND IT SORT OF FORMULATED
INTO HIS PATH, RIGHT? AND I WOULD SAY THAT IN SOME
WAYS YOU MIGHT NOT HAVE HAD A DIRECTION, BUT YOU KNEW THAT YOUR DIRECTION WAS
TO FIND A DIRECTION.>>YEAH.>>RIGHT? SO EVEN IF YOU’RE
NOT LOOKING BEHIND YOU, YOU KNOW THAT 50% OF WHAT YOU– IS AROUND YOU, YOU
CAN FOCUS ON, RIGHT? SO IF YOU’RE BOUNCING AROUND
FROM LIGHTING TO TEXTURING TO MAPPING OR, YOU KNOW, ALL
THAT OTHER KIND OF STUFF, GIVE IT A SHOT, BUT
DILIGENCE SHOT, YOU KNOW. NOTICE THAT JOHN ALSO PUT IN A
COUPLE OF YEARS INTO IT TO KNOW THAT HE DIDN’T WANT TO DO IT. IT WASN’T LIKE TWO
DAYS, TWO WEEKS, TWO MONTHS, LITERALLY TWO YEARS. THAT’S DEDICATION. YOU KNOW WHAT I MEAN? BUT I THINK THAT’S
ONE OF THE BEST WAYS. JUST GIVE YOURSELF A TARGET. YOU KNOW A LOT OF TRAITS
THAT COULD PROBABLY HELP YOU, YOU KNOW, HOP SKIP
AND JUMP THERE FASTER. SO YEAH.>>YEAH, I MEAN LIKE, I GUESS, IF I WERE TO JUST BE REALLY
STRAIGHTFORWARD WITH YOU, RIGHT? AND WHAT’S THE FIRST STEP? I MEAN, IT’S NOT
BE LIKE SUPERVISOR. I WOULD SAY IT’S KIND OF LIKE,
YOU KNOW, WHAT’S THE THING THAT MAKES YOU WANT TO
GET INTO A GAME STUDIO? YOU KNOW, WHAT DO YOU FEEL
COMFORTABLE CONTRIBUTING TO, YOU KNOW? AND BASICALLY TRY TO NAIL THAT
DOWN AND LET THAT BE THE BASIS OF GETTING YOUR FOOT
WET, AND JUST KIND OF START FROM THERE, YOU KNOW. BECAUSE I CAN’T TELL YOU, “HEY, IN FIVE YEARS YOU’RE
GOING LIKE THIS. IN 10 YEARS, YOU’RE GOING TO PROBABLY EVENTUALLY
DO THIS, YOU KNOW.” EVERYONE’S DIFFERENT AND
I THINK WHAT EVERYONE– WHAT WE ALL NEED TO FIGURE
OUT IS IT’S A PROCESS. YOU KNOW WHAT I MEAN? LIKE– JUST LIKE
WHEN I STARTED OUT, I THOUGHT I WAS GOING
TO DO PRODUCT DESIGN. IT WASN’T FOR ME, BUT I
LEARNED A LOT, YOU KNOW. AND I FELT LIKE MY LIFE WAS
LIKE A BOWLING ALLEY, YOU KNOW. I KNOW I’M GOING TO HIT THOSE
PINS, BUT I’M JUST GOING TO LIKE BING, BING,
BING, BING, BING. I’M LIKE, “GOD DAMMIT,
I SUCK DUDE.” AND I’M JUST LIKE HITTING IT, BUT I KNOW I’M GOING
FORWARD, RIGHT? AND THERE WAS THIS
REALLY CHEESY, CHEESY QUOTE THAT I HEARD. IT’S LIKE, “NO MATTER
WHAT, EVEN IF YOU FAIL, YOU KNOW THAT YOU’RE
FAILING FORWARD.” RIGHT? IT’S LIKE– NOW
EVERYONE IS LIKE, “OH MAN, THAT’S SO LIKE NOW EVERYONE’S
LIKE, “OH, MAN THAT’S–>>OHHHH.>>– THAT’S PRETTY– [ LAUGHTER ] BUT YOU KNOW WHAT I MEAN? SO IT’S LIKE, YOU
KNOW, NO MATTER– EVEN IF YOU DIDN’T FIND YOUR
NICHE OR WHAT YOU WANTED TO DO, AT LEAST YOU KNOW, YOU HAVE A
BETTER IDEA WHAT TO DO NEXT, YOU KNOW, KIND OF CHEESY,
I KNOW YOU’RE LIKE, “IT’S NOT THE BEST ADVICE.” BUT IT’S SOMETHING THAT I
WOULD SAY SIMPLIFY YOUR GOALS, YOU KNOW. I MEAN MY LONG-TERM GOAL, I WANT TO BE A MILLIONAIRE
FOR SURE, YOU KNOW. JUST LIKE YOU GUYS. BUT FIRST OFF, I WANT TO
MAKE SURE I CAN MAKE– HOW DO I MAKE $10
IN A DAY, YOU KNOW. IF I CAN MAKE 10 BUCKS,
HOW DO I MAKE 20 BUCKS? HOW DO I MAKE $100, YOU KNOW? AND I EVEN TREATED
FREELANCE LIKE THAT, LIKE WHAT JAMES TAUGHT ME IS
DON’T SHOOT FOR THE BIG GOALS. TRY TO MAKE SURE YOU CAN
HIT THE SMALL MILESTONES BECAUSE THAT WOULD TEACH ME
ALONG THE WAY HOW TO MANAGE AND REALLY KNOW WHAT I CAN
TAKE ON AND MOST IMPORTANTLY IF I REALLY LIKE IT, SO– YEAH. IT’S KIND OF LIKE, YOU KNOW, WE’RE GETTING DRAFTED
FOR THE NBA, RIGHT? I MEAN NOT ALL OF
US ARE KOBE BRYANT. I WASN’T. I DIDN’T COME OUT
LIKE, “YEAH, I’M LIKE 18 AND I WOULD SLAM DUNK.” YOU KNOW WHAT I MEAN? I WAS MORE LIKE THE
5 FOOT 3 GUY WHO– IT’S LIKE, “YOU ARE JUST GOING
TO BE A BENCHWARMER, MAN.” BUT I WAS A GOOD BENCHWARMER. YOU KNOW WHAT I MEAN? I KEPT THAT THING WARM. NO, I’M JUST KIDDING. BUT, YOU KNOW, MY FIRST
JOB IT WASN’T LIKE– BECAUSE I WANTED
TO GO TO BLIZZARD. THAT WAS MY IDEAL PLACE. I WAS LIKE, “I LOVE BLIZZARD. I LOVE STARCRAFT. IT IS MY LIFE. I’M ASIAN. IT’S IN MY BLOOD. I’M GOING TO DO IT,
YOU KNOW, STARCRAFT. THAT’S ME.” BUT I DIDN’T GET IN. BUT I DIDN’T WANT IT TO
STOP ME FROM CONTINUING ON. AND I WAS LIKE, “OK, FINE. WHAT’S THE ALTERNATIVE?” AND I THINK THAT’S WHAT LED ME
TO UNDERSTANDING IT BETTER WAS THAT ALTERNATIVE, BECAUSE
IT WASN’T THERE, IT WASN’T– I WASN’T READY FOR IT YET. SO I SEEK AN ALTERNATIVE. AND THE ALTERNATIVE WAS LIKE A THIRD PARTY SMALL
VIDEO GAME COMPANY, RIGHT? AND THEY DO REALLY BAD STUFF. BUT IT WAS A CHANCE FOR ME TO
KIND OF LEARN, UNDER THEIR DIME. THEY’RE PAYING ME. THEY HIRED ME. THEY TRUSTED ME. AND FOR ME TO KIND OF TEST
OUT MY SKILLS, YOU KNOW, WHAT I LEARNED IN COLLEGE. AND EVENTUALLY WHEN I WAS READY
TO LEAVE THAT BIRD’S NEST, I WENT TO ANOTHER
NEST, YOU KNOW. AND IT WAS, FOR ME, IT WAS
JUST LIKE A STEPPING STONE. AND, YOU KNOW, LIKE GETTING
OUT, YEAH, I HAD BIG DREAMS. I WAS LIKE, “OH MY GOD. I TOTALLY WANT TO
DO THIS AND THAT.” AND, YOU KNOW, I
DIDN’T THINK I’D BE ABLE TO WORK WITH JAMES CAMERON. I MEAN, I’M NOT LIKE
FLAUNTING, BUT, YOU KNOW, LIKE THAT WOULDN’T– THAT GOAL– THAT OUGHT TO BE
WAY TOO BIG FOR ME. I’M LIKE, “WHAT? NO WAY. DUDE, GET OUT OF HERE. COME ON, LET’S KEEP
IT REAL, MAN.” YOU KNOW? BUT LIKE ALONG THE
WAY, I WAS LIKE, “OH WOW. THERE’S OPPORTUNITIES.” YOU KNOW? BUT I HAD TO
JUST BE AS, YOU KNOW, AS FARSIGHTED AS
WE LIKE TO SEEM. YOU HAVE TO MAKE SURE YOU CAN
HIT THOSE SHORT-SIDED GOALS AND HIT THEM EFFECTIVELY
AND JUST ROCK IT, YOU KNOW. SO YEAH. JAMES.>>THINK ABOUT– YOU JUST
THINK ABOUT GAME COMPANIES. I WANT YOU GUYS TO
KIND OF UNDERSTAND IS THAT THEY ALL STARTED OFF IN
PEOPLE’S GARAGES, YOU KNOW. ALL THESE BIG COMPANIES,
NAUGHTY DOG, YOU KNOW, SPARK, WHAT ELSE IS THERE? EVEN THE GUYS INFINITY WARD, ALL
OF THEM, THEY STARTED WITH GUYS THAT JUST WERE LIKE, “HEY, LET’S
MAKE SOMETHING FUN AND COOL.” YOU KNOW? JUST PROBABLY
LIKE HOW YOU GUYS TALK WHEN YOU’RE IN THE CAFETERIA. “HEY LET’S DRAW SOME TODAY.” YOU KNOW? AND THAT– BECAUSE
ALL OF THESE PLACES WERE STARTED WITH SUCH GRASSROOTS, THEY’RE
ALL VERY, VERY DIFFERENT. AND NO ONE GAME COMPANY– AND I’VE BEEN ABLE TO
FORTUNATELY WORKED WITH, I DON’T KNOW, MAYBE 50
DIFFERENT GAME STUDIOS, BUT THEY ALL RUN VERY,
VERY DIFFERENTLY. SOME OF THEM ARE MORE
PRICING ON THEIR 3D GUYS. SOME OF THEM ARE PRICING
ON THEIR CONCEPT GUYS. SOME ARE MORE, YOU KNOW, “HEY,
LET’S HAVE A FUN, VIBRANT, YOU KNOW, HAPPY-GO-LUCKY
ENVIRONMENT.” AND OTHERS ARE, “OK. LET’S GET TO WORK GUYS,
LET’S HIT THOSE MILESTONES, LET’S MAKE SURE THAT
OUR PUBLISHERS ARE HAPPY AND EVERYTHING IN BETWEEN.” SO THERE IS NO ONE RULE, WHICH
IS A BEAUTIFUL THING, YOU KNOW. AND I PROMISE YOU THAT THERE IS
AN INDUSTRY, THERE’S A COMPANY, THERE’S A STUDIO TO
MATCH YOUR PERSONALITY. YOU KNOW WHAT I MEAN? AND JUST LIKE WHEN I
WAS ANSWERING BEFORE, WHAT’S MY MOST, I GUESS, FUN MOMENT IN DESIGN WAS IT
WAS JUST THE EXPERIENCE WORKING WITH FUN PEOPLE. YOU KNOW WHAT I MEAN? EVERYONE IS GOING
TOWARDS THE SAME GOAL. IT’S LIKE CENTIPEDES, RIGHT? THERE’S 100 LEGS, BUT ONE LEG
CAN’T DO IT ALL, YOU KNOW. IT’S THE TEAM EFFORT OF PEOPLE. AND MAKING SURE THAT YOU GET
ALONG WITH YOUR GUYS, YOU KNOW, THE PEOPLE THAT YOU WORK
WITH IS VERY IMPORTANT. YEAH. SO THAT WHOLE
COMPANY CULTURE– GAME COMPANIES ARE FUN, YOU
KNOW, THEY’RE REALLY FUN. SEGWAY SCOOTERS, MAN, YOU GOT
GUNS EVERYWHERE LIKE AIRSOFTING AND PING PONG, YOU KNOW. AND BECAUSE THEY WANT TO– IF
YOU HAVE FUN MAKING SOMETHING, IT’S GOING TO BE A
FUN PRODUCT, YOU KNOW. IF YOU HAVE FUN DESIGNING
IT, IT’S GOING TO LOOK FUN WHEN SOMEONE LOOKS AT IT. SO THAT’S THE KIND
OF THE MENTALITY. YEAH. I THINK THERE’S
MAY BE TIME FOR MAYBE TWO MORE
QUESTIONS, SO. YEAH, GO AHEAD.>>IT WAS– YEAH–>>NO.>>EVERYBODY! LIKE OPRAH, EVERYONE’S
GOING TO BE RICH. THEY’RE GOING TO BE RICH.>>YEAH. AND DO YOU–>>I MEAN DON’T GET ME
WRONG MY FIRST JOB WAS– IT WASN’T LIKE AMAZING,
YOU KNOW. SO I WAS MAKING PROBABLY
10, $15 AN HOUR. BUT THAT WAS AWESOME. I WAS LIKE, “ALL RIGHT, SWEET. GO TO INTERNET TWICE THIS WEEK. AWESOME, MAN.” YOU KNOW WHAT I MEAN? AND THEN YOU START TO KIND OF,
YOU KNOW, GET MORE EXPERIENCE. AND, YOU KNOW, THE MONEY
DOES FLOW IN, YOU KNOW. AND THERE’S SOMETHING
THAT I LEARNED IS, AGAIN, I’M FULL OF LIKE
CHEESY QUOTES TODAY, BUT IF YOU DON’T
CHASE THE MONEY, THE MONEY WILL EVENTUALLY
CHASE YOU. I DON’T KNOW WHY. BUT THAT’S LIKE A WEIRD
ASIAN SAYING, I HEARD IT. IT MAKES SENSE IN
ASIAN LANGUAGE.>>I SPEAK ASIAN.>>I SPEAK INDIAN-AMERICAN
LANGUAGE. YOU KNOW WHAT I MEAN? BUT IT DOES. IT’S LIKE IF YOU FOCUS
ON WHAT YOU WANT TO DO AND YOUR PASSIONS, YOU KNOW, SUCCESS WILL EVENTUALLY FIND
ITS WAY TO YOU, YOU KNOW. SO YEAH, I MEAN LIKE
MONEY WAS A HUGE FACTOR. I WAS LIKE, “OH DAMN. MY FRIENDS, THEY
JUST GRADUATED UCLA AND THEY’RE MAKING LIKE 65K. BASTARDS.” YOU KNOW, I’M LIKE, YOU’D
GET A CHECK [INAUDIBLE]. YOU KNOW WHAT I MEAN? AND WE GO OUT TO– WE
WENT OUT TO DINNER AND I’M LIKE TELLING MY EGO, “OH.” BUT I THINK FINANCIALLY, YOU
KNOW, IT WAS ONE OF THOSE THINGS WHERE IT’S LIKE, OK, AS LONG AS
I’M HAPPY AND I CAN SURVIVE AND, YOU KNOW, LIVE THE
NEXT DAY, THAT’S GOOD. BECAUSE EVENTUALLY, YOU KNOW,
LIKE I THINK A HALF A YEAR FROM THAT POINT, I WAS
ABLE TO GET A SALARY BUMP BECAUSE I SWITCHED JOBS,
YOU KNOW, I WAS LEARNING. I WAS LEARNING. AND JUST LIKE WHEN
YOU LEARN, YOU KNOW, FINANCIALLY THAT WILL
GROW AS WELL, YOU KNOW. IF YOU’RE STUCK AT
A STUDIO AND YOU LIKE [NOISE] THEN YOU’RE
LEARNING STARTS TO PLATEAU, SO DOES FINANCIALLY, IT
WILL PLATEAU AS WELL. BUT IF YOU’RE OK WITH
THAT, THEN, YOU KNOW, THAT’S WHAT YOU SHOULD EXPECT. BUT YEAH, IN THE WORLD OF
ART, IF YOU’RE HARD WORKING AND YOU CAN BE SMART ABOUT IT,
YOU CAN ACTUALLY BE VERY, VERY– IT CAN BE VERY LUCRATIVE, RIGHT?>>YEAH.>>JAMES.>>YEAH.>>RIGHT, JAMES?>>WELL, I MEAN, HERE’S THE
THING GUYS IS WITH THAT– I GOT A VERY LATE
START AT ART CENTER. ACTUALLY IN COLLEGE, I– YEAH,
I WAS EXCELLERANT, RIGHT? I WAS LIKE THE ACADEMIC
EXCELLERATOR [PHONETIC]. BUT– SO I DIDN’T
DO ANYTHING REALLY AFTER HIGH SCHOOL
FOR QUITE A BIT. AND I DIDN’T REALLY
START ART CENTER. I ACTUALLY GO INTO
COLLEGE UNTIL 21 MAYBE 22. SO I GRADUATED ART CENTER
WHEN I WAS AROUND 26. SO VERY LATE START AND I GUESS
WITHIN THE COLLEGE TERMS, BUT PART OF THAT WAS THAT
I WASN’T READY, YOU KNOW. I THINK IF I WENT TO THAT
SCHOOL WHEN I WAS 18, I WOULD HAVE FAILED OUT. I WOULD HAVE GONE KICKED OUT
NO MATTER WHAT, YOU KNOW. AND THAT ALSO WAS THE
SAYING THAT, YOU KNOW, THINGS COME IN TIME, RIGHT? AND, YOU KNOW, DON’T
ALWAYS JUST SEE WHO’S OUT OF THE STARTING
BLOCKS FIRST. IT’S LIKE WHO HITS THE
FINISH LINE, RIGHT? SO I THINK THAT’S DEFINITELY ONE
THING TO KIND OF KEEP IN MIND. BUT, YOU KNOW, YOU
KIND OF USE YOUR HEAD, USE YOUR SMARTS, YOU KNOW. YOU HAVE A SKILL THAT
PEOPLE WANT AND PEOPLE NEED, AND SO THERE IS DEFINITELY
AWESOME OPPORTUNITIES OUT THERE, AWESOME, AWESOME OPPORTUNITIES.>>THAT’S A GOOD ANALOGY. LIKE THERE’S SO MANY TIMES
WHEN I WANT TO GO BACK TO MIDDLE SCHOOL AND I’M LIKE, “I’M GOING TO BE THE BEST EIGHTH
GRADER AND BE A VALEDICTORIAN.” YOU KNOW WHAT I MEAN? I’M LIKE, “DAMN,
SCHOOL IS SO EASY.” YOU KNOW WHAT I MEAN? BUT IT’S NATURAL. AS YOU GRADUATE, YOU GO THROUGH
THE PROCESS, YOU GO BACK, YOU’RE LIKE, “THOSE HIGH SCHOOL
KIDS, YOU DON’T KNOW SHIT”. YOU KNOW WHAT I MEAN? LIKE, “AND YOU’RE
COMPLAINING ABOUT LIFE. LIKE WHAT ARE YOU
TALKING ABOUT, KIDS?” YOU KNOW, BUT IF I WERE TO
GO BACK AND REDO HIGH SCHOOL, I WOULD HAVE GONE
LIKE A 3.0, YOU KNOW. IT WOULD HAVE BEEN– [ LAUGHTER ] I WOULD HAVE BEEN 1.0 HIGHER
THAN WHAT I’M USUALLY USED TO. BUT THAT TO ME IS LIKE,
“DUDE, THAT’S PRETTY GOOD.” AND IF YOU GO BACK
TO MIDDLE SCHOOL, I WOULD HAVE BEEN
A VALEDICTORIAN. AND I WOULD HAVE– YEAH,
JUST DROPPED IT, YOU KNOW, BEEN A PRETTY AWESOME
WEIRD, YOU KNOW, ALMOST 30-YEAR-OLD LIVING
AMONGST 13-YEAR-OLD KIDS. BUT LIKE– IT GOES TO BACK
TO JAMES’ POINT, YOU KNOW, LIKE YOU GUYS HAVE
DIFFERENT BACKGROUNDS, DIFFERENT LIFE EXPERIENCE. SOME OF YOU GUYS
STARTED SCHOOL EARLY. SOME OF YOU GUYS STARTED LATER. AND IT ALL HAS A
DIFFERENT ADVANTAGE. AND I THINK JUST
EMBRACE IT, YOU KNOW, SO.>>YEAH. THERE’S NO RACE. THERE’S NO, YOU KNOW, WHO
GETS THEIR FIRST WINS. YOU KNOW WHAT I MEAN? IT’S ALL YOUR OWN PACE.>>YEAH.>>YEAH. ONE MORE QUESTION–>>I GUESS, THERE WILL
BE ONE MORE QUESTION.>>– I GUESS. WELL, INTERESTING. HERE’S– THE INTERESTING
THING IS MYSELF AND JOHN, WE HAVE THIS GROUP OF FRIENDS. AND I’M PRETTY SURE
LIKE WE– I DON’T– WE HAVEN’T TALKED
ABOUT THIS FORMALLY. BUT THERE’S THIS GROUP OF
FRIENDS THAT WE ARE VERY KIND OF LIKE SILENTLY
COMPETITIVE WITH EACH OTHER. AND IT’S PART LIKE THAT
WITHIN YOUR CLASS, RIGHT? SAME THING HAPPENS WHEN YOU’RE
OUT WORKING ALL THAT STUFF. BUT WHEN JOHN IS DOING SOME
OF HIS ROBOTS, I’M LIKE, “GODDAMN, THAT IS COOL.”>>AND I’M LIKE,
“YEAH, SUCK IT, JAMES.”>>AND I’M LIKE, “DUDE, LET ME. I WANT TO– DUDE, I NEED
TO LEARN THIS STUFF. I WANT TO GET INTO IT.”>>LIKE, “NO, YOU CAN’T DUDE.” [ INAUDIBLE REMARK ]>>AND THEN, YOU KNOW, WITH CHARACTER DESIGNERS,
ENVIRONMENT. AND IT’S LIKE THIS
THING THAT WE KIND OF KEEP EACH OTHER
INSPIRED, YOU KNOW. AND IN THAT DOWN
TIME, WE ACTUALLY– AND IT’S KIND OF INTERESTING
BECAUSE WE ALSO DO A LOT OF TEACHING AS WE GIVE EACH
OTHER THIS MINI ASSIGNMENTS. LIKE WE’RE GIVING EACH OTHER
HOMEWORK, YOU KNOW, LIKE, “HEY, WE GOT TO DO THIS TODAY
AND BY THIS TOMORROW.” AND, YOU KNOW, WE
START LEARNING. WE JUST– OSMOSIS, WE START
BOUNCING IDEAS OFF EACH OTHER. AND THAT’S WHAT IT IS. IT’S– WE’RE ARTIST AT HEART. WE DON’T DO THIS. WE DON’T DO ART FOR WORK. WE’RE ARTIST BY HEART. AND WE END UP DOING ART
FOR WORK BY THE WAY. YOU KNOW WHAT I MEAN? I THINK IT’S A CONCEPT
OF EQUATION. WE’LL STILL BE DOING CREATIVE
THINGS NO MATTER WHAT, SO.>>COOL. WELL I GUESS THAT
WRAPS UP THE PRESENTATION.>>THANKS, GUYS. [ APPLAUSE ] [ SILENCE ]

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