What to Do In The First 90 Days After Starting an Agency?

Hey! Alex Berman here from Experiment 27 and this is what to do in the first 90 days after starting an agency. So really there’s two goals that you need to cover in your first 90 days. Really in your first 30 days as an agency owner. The first is get your first clients and then the second one is hire a team to deliver. So let’s jump in. Day 1-30: get your first 3 clients. You can do this a number of ways. I broke it down as a video – four steps to get your first four clients. I also did a video that broke down the actual email scripts I used when I went out to go get clients which are both very good videos to watch if you want to do this, for real. But at a high level, you want to go out ask around your network. So look at your former bosses or look at your friends that work for bigger companies and once you figure out the service you’re gonna offer. So let’s say you want to do UX, UI design, asking around should get you at least a client or two. Once you have those three clients you want to make sure you get money from them. Maybe I’ll do another video on how to get paid or the most effective ways to get paid. I’ll do that in a few weeks. But, high-level, get your first 3 clients and get money from them. Now, what do you do with that money? Most people that I’ve seen going to the agency business. Let’s say they have a UX background, you have a design background. They’re going to start doing the work and then they’re gonna look up 30 days later when the work is delivered and then they’re gonna have to go out and go get clients again. That is not the way that I did at x27 and it’s not the way that you should do it in your first 90 days. The next step is hiring a team to deliver. So when I got my first client for Experiment 27 it was a start-up founder out in New York City, it was a two-person team that were bootstrapping their startup and they needed more leads for their company. So I could have… So I sold the contract and it was like $2,000 for ten meetings or something like that. Two thousand dollars for a month and I went out to upwork and I hired a guy to sales train. And I hired another guy, he was from the Philippines as a cold caller to knock this out. So from the beginning what you want to do in your first 90 days is you don’t want to do the work. You want to focus on sales. Because sales is what actually drives the company. And then you want to hire other people to do the work for you. That’s pretty key and that will separate you immediately from other freelancers. So as soon as you start hiring other people you immediately become an agency and not a freelancer and it let’s you have more time to focus. Then what you basically want to do is try to shove as many projects onto these guys as you possibly can. Let’s say you close like five to six projects. They can be low-cost because you’re really just building up your portfolio, but you want to stay on top of the production team as much as you possibly can. At Experiment 27 I hired Robert who ended up becoming my co-founder, but his job now is just to watch production and make sure that they actually deliver on time and deliver what they say they’re going to deliver. So finding somebody for that role is important, but you don’t have to hire for that role immediately. It can start as one of those designers that you hired to do the work and then scale and then evolve from there. So those are the first 90 days. Basically, hustle your ass off to get those first three clients. Then use that revenue to hire somebody to do the work for you. Do not do the work yourself or else you’re freelancer and then stay on top of that team for the next 30 days and then after you’ve proven that process works, let’s say you delivered a couple projects, then you go out and you sell more. From there, the next step is to hire a sales team and you can watch my video on how to build a sales team as well to help you there. So hopefully you found that valuable. If you want more B2B sales training subscribe to this channel. Like this video on YouTube to encourage this type of content and check out Experiment27.com for agency marketing support.


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